Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Mujahid Mohiuddin Babu, Hongfei Liu, Chanaka Jayawardhena and Bidit Lal Dey
| Year of publication: |
2019
|
|---|---|
| Authors: | Babu, Mujahid Mohiuddin ; Liu, Hongfei ; Jayawardhena, Chanaka ; Dey, Bidit Lal |
| Subject: | customer-based performance | employee orientation | Market orientation | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1585928 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178421