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subject:"Marketing management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Kundenzufriedenheit
Beziehungsmarketing
51
Relationship marketing
51
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
20
Brand management
19
Markenführung
19
Dienstleistungsqualität
14
Service quality
14
Customer integration
10
Kundenintegration
10
Social Web
8
Social web
8
Brand image
7
Emotion
7
Markenimage
7
service
7
Marketingmanagement
6
Online-Marketing
6
satisfaction
5
Brand
4
Brand loyalty
4
Confidence
4
Corporate reputation
4
Customer retention
4
Customer value
4
Firmenimage
4
Kundenwert
4
Markenartikel
4
Markentreue
4
Vertrauen
4
B-to-B-Marketing
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer service
3
Dienstleistungssektor
3
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31
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31
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31
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English
31
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Ko, Eunju
4
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kim, Kyung Hoon
2
Kincl, Tomas
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Ahn, Jinwoo
1
Alabastro, Artem
1
Aoki, Kei
1
Avila, Ramon A.
1
Bae, Joonheui
1
Barnes, Brianna
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Borders, Aberdeen Leila
1
Chae, Heeju
1
Cho, Seong Do
1
Fujita, Momoko
1
Gulzar, Rafia
1
Gustafsson, Anders
1
Ha, Sejin
1
Hakeem, Abdul
1
Han, Jinghe
1
Harrigan, Paul
1
Inks, Scott A.
1
Islam, Fazila
1
Itoo, Murtaza Hassan
1
Jang, Seochul
1
Jeong, Miyoung
1
Jiang, Qi
1
Kato, Takumi
1
Khan, Muhammad Mumtaz
1
Kim, Daekwan
1
Kim, Hyojin
1
Kim, Kyoungeun
1
Kim, Sang Jin
1
Lee, Seonjeong
1
Lester, Deborah H.
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
309
Journal of business research : JBR
234
International journal of hospitality management
149
The journal of services marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
96
The service industries journal
78
Journal of strategic marketing
71
Journal of hospitality marketing & management
70
Cogent business & management
64
Journal of travel and tourism marketing
61
The journal of business & industrial marketing
60
International journal of contemporary hospitality management
59
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
55
Journal of the Academy of Marketing Science
54
Asia Pacific journal of marketing and logistics
50
International journal of internet marketing and advertising : IJIMA
50
Journal of service management
49
SpringerLink / Bücher
47
Services marketing quarterly
46
The journal of product & brand management
46
Journal of service research : JSR
45
International journal of electronic customer relationship management : IJECRM
44
Service business
44
European journal of marketing : EJM
40
International journal of electronic marketing and retailing : IJEMR
40
Marketing intelligence & planning
40
Journal of marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Psychology & marketing
36
Journal of retailing
35
The TQM journal : the international review of organizational improvement
34
The international journal of bank marketing : IJBM
34
Business horizons
33
The journal of brand management : an international journal
33
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
31
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
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ECONIS (ZBW)
31
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
4
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
5
Do perceptions of switching costs vary across customers' household purchase decision roles?
Tesfom, Goitom
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 511-529
Persistent link: https://www.econbiz.de/10013415455
Saved in:
6
The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
Saved in:
7
Consumer response tendency and its implications for satisfaction and recommendation intention
Kato, Takumi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10013177330
Saved in:
8
The effect of customer participation in service industry on encounter satisfaction by the development of relationship
Ahn, Jinwoo
;
Rho, Taeseok
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 94-120
Persistent link: https://www.econbiz.de/10012423203
Saved in:
9
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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