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subject:"Marketing management"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Internet marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Internet marketing
Beziehungsmarketing
220
Relationship marketing
220
Consumer behaviour
112
Konsumentenverhalten
112
Customer satisfaction
43
Kundenzufriedenheit
43
Online-Marketing
40
Social Web
39
Social web
39
Dienstleistungsqualität
28
Lieferantenmanagement
28
Service quality
28
Supplier relationship management
28
Brand management
27
Markenführung
27
Marketingmanagement
25
Salespeople
24
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Brand image
20
Customer integration
20
Kundenintegration
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Online retailing
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Online-Handel
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Retail trade
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B-to-B-Marketing
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Business-to-business marketing
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Peltier, James
4
Grewal, Dhruv
2
Kumar, V.
2
Rodriguez, Michael
2
Schultz, Don E.
2
Adjei, Mavis T.
1
Aljuhmani, Hasan Yousef
1
Arnold, Mark J.
1
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1
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1
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1
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1
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1
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1
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1
Bozkurt, Sıddık
1
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1
Carlson, Brad D.
1
Castellanos Verdugo, Mario
1
Chahal, Hardeep
1
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1
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1
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1
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1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of the Academy of Marketing Science
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of internet marketing and advertising : IJIMA
42
Journal of strategic marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of business & industrial marketing
32
The journal of product & brand management
32
SpringerLink / Bücher
28
Business horizons
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
23
Cogent business & management
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
20
European journal of marketing : EJM
20
Journal of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The journal of brand management : an international journal
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
International journal of electronic customer relationship management : IJECRM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of retail & distribution management
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Tourism management : research, policies, practice
11
Harvard-Business-Manager : das Wissen der Besten
10
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ECONIS (ZBW)
54
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
5
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
6
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
7
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
8
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
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