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subject:"Marketing management"
~person:"Palmatier, Robert W."
~person:"Quach, Sara"
~subject:"Electronic Commerce"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Electronic Commerce
Beziehungsmarketing
64
Relationship marketing
64
Consumer behaviour
22
Konsumentenverhalten
22
Customer satisfaction
13
Kundenzufriedenheit
13
Marketingmanagement
12
relationship marketing
11
Dienstleistungsqualität
10
Lieferantenmanagement
10
Service quality
10
Supplier relationship management
10
Online retailing
6
Online-Handel
6
E-commerce
5
Firm performance
5
Internet
5
Internet marketing
5
Online-Marketing
5
Unternehmenserfolg
5
Brand image
4
Brand management
4
Customer integration
4
Customer retention
4
Customer value
4
Digitale Dienste
4
Einzelhandel
4
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenintegration
4
Kundenmanagement
4
Kundenwert
4
Loyalty program
4
Markenführung
4
Markenimage
4
Retail trade
4
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13
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13
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2
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2
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English
15
Author
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Palmatier, Robert W.
Quach, Sara
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Piller, Frank T.
12
Bauer, Hans H.
11
Wirtz, Bernd W.
11
Neslin, Scott A.
10
Schumann, Jan Hendrik
10
Verhoef, Peter C.
10
Terho, Harri
9
Grönroos, Christian
8
Wilde, Klaus D.
8
Kleinaltenkamp, Michael
7
Krafft, Manfred
7
Leimstoll, Uwe
7
Ratten, Vanessa
7
Sheth, Jagdish N.
7
Stormer, Henrik
7
Thaichon, Park
7
Vrontis, Demetris
7
Wiedmann, Klaus-Peter
7
Chaffey, Dave
6
Eggert, Andreas
6
Fink, Klaus-J.
6
Herrmann, Andreas
6
Hippner, Hajo
6
Hudetz, Kai
6
Knittel, Christopher R.
6
Meffert, Heribert
6
Petersen, J. Andrew
6
Salo, Jari
6
Stango, Victor
6
Theobald, Elke
6
Bang, Nguyen
5
Bjerre, Mogens
5
Casidy, Riza
5
Finne, Åke
5
Gil Saura, Irene
5
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Journal of international marketing
3
Developing digital marketing : relationship perspectives
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of strategic marketing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
15
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
9
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
10
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
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