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subject:"Marketing management"
~subject:"Brand management"
~subject:"Konsumgüterindustrie"
~type:"article"
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Marketing management
Brand management
Konsumgüterindustrie
Consumer goods marketing
261
Konsumgütermarketing
261
Consumer behaviour
75
Konsumentenverhalten
75
Deutschland
41
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Markenführung
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Marketingmanagement
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23
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International marketing
17
Internationales Marketing
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Advertising effects
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Ahlert, Dieter
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Gierl, Heribert
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2
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Neidhart, Michael
2
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2
Baetzgen, Andreas
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1
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Marketing : ZFP ; journal of research and management
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of business and globalisation : IJBG
2
Journal of business economics : JBE
2
Research bulletin / The Institute of Cost Accountants of India
2
The journal of brand management : an international journal
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Aufbruch : Ingredient Branding schafft Werte
1
Cases on branding strategies and product development : successes and pitfalls
1
Die Betriebswirtschaft : DBW
1
EuroMed journal of business
1
European management journal
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
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Flagship marketing : concepts and places
1
Global entrepreneurship and new venture creation in the sharing economy
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Kommunikationsmanagement
1
Handelsforschung
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
1
Innovative Markenführung und -implementierung
1
Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
1
International business and economics research journal
1
International business review : the official journal of the European International Business Academy
1
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Japan ist offen : Chancen für deutsche Unternehmen
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of business strategy
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Journal of historical research in marketing
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Journal of marketing
1
Journal of marketing management : MM
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
3
Corporate governance in FMCG industry
Das, Subhash Chandra
- In:
Research bulletin / The Institute of Cost Accountants …
45
(
2019
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
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4
Branding impetus for start-ups : relevance and rhetoric
Venkatesh, Umashankar
- In:
Global entrepreneurship and new venture creation in the …
,
(pp. 54-74)
.
2018
Persistent link: https://www.econbiz.de/10011764046
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5
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
6
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
7
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
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8
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
9
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
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10
Markenmedien - Beobachtungen eines neuen Phänomens an der Schnittstelle von Marken und Medien
Baetzgen, Andreas
;
Tropp, Jörg
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 108-125)
.
2015
Persistent link: https://www.econbiz.de/10011388395
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