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subject:"Marketing management"
~subject:"Konsumgüter"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Business-to-consumer marketing"
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Marketing management
Konsumgüter
Relationship marketing
Consumer goods marketing
170
Konsumgütermarketing
170
Consumer behaviour
55
Konsumentenverhalten
55
USA
33
United States
33
Brand management
21
Markenführung
21
Consumer goods industry
18
Konsumgüterindustrie
18
Theorie
17
Theory
17
Marketingmanagement
15
Beziehungsmarketing
14
Competition
14
Wettbewerb
14
Deutschland
13
Germany
13
Brand
11
Markenartikel
11
Consumer goods
10
Advertising effects
9
Preisbindung
9
Resale price maintenance
9
Werbewirkung
9
Brand image
8
Einzelhandelspreis
8
International marketing
8
Internationales Marketing
8
Markenimage
8
Preismanagement
8
Pricing strategy
8
Retail price
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
Vertriebsweg
7
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36
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Article in journal
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48
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36
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26
Book section
26
Bibliografie enthalten
19
Bibliography included
19
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15
Non-commercial literature
15
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8
Collection of articles of several authors
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7
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2
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21
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Diller, Hermann
2
Beinert, Markus
1
Benkenstein, Martin
1
Berghoff, Hartmut
1
Borghini, Stefania
1
Campbell, Jeffrey
1
Chikweche, Tendai
1
Contreras Ramirez, Germán
1
Dannewald, Till
1
Das, Subhash Chandra
1
Davis-Sramek, Beth
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dichtl, Erwin
1
Dollet, Jean Noel
1
Driest, Frank van den
1
Díaz, Angel
1
Ernst, Holger
1
Esch, Franz-Rudolf
1
Fernández-Moya, María Eugenia
1
Fletcher, Richard
1
Gedenk, Karen
1
Germain, Richard
1
Goldbach, Maria
1
Golfetto, Francesca
1
Graham, Charles D. A.
1
Hawking, Paul
1
Hennig-Thurau, Thorsten
1
Heumann, Simona
1
Hurth, Joachim
1
Jahn, Steffen
1
Janowski, Johanna M.
1
Jørgensen, Anne-Katrine
1
Kanagasabapathi, Balasubramanian
1
Klaus, Philipp
1
Kolbow, Berti
1
Krause, Melanie
1
Krishnan, Kunal
1
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1
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Marketing : ZFP ; journal of research and management
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Die Betriebswirtschaft : DBW
2
Journal of business economics : JBE
2
Psychology & marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Finanzierung, Leasing, Factoring : FLF
1
Harvard business review : HBR
1
International business and economics research journal
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Journal of advertising research
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Research bulletin / The Institute of Cost Accountants of India
1
Research in world economy
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The IUP journal of marketing management : IJMM
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
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ECONIS (ZBW)
36
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1
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
Saved in:
2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
3
Corporate governance in FMCG industry
Das, Subhash Chandra
- In:
Research bulletin / The Institute of Cost Accountants …
45
(
2019
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
Saved in:
4
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
5
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
Saved in:
6
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
7
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
Saved in:
8
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
Saved in:
9
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
Saved in:
10
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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