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subject:"Marketing management"
~subject:"Konsumgüterindustrie"
~subject:"Werbewirkung"
~type:"article"
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Marketing management
Konsumgüterindustrie
Werbewirkung
Consumer goods marketing
261
Konsumgütermarketing
261
Consumer behaviour
75
Konsumentenverhalten
75
Deutschland
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Brand management
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Markenführung
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Gierl, Heribert
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of advertising research
2
Marketing : ZFP ; journal of research and management
2
Research bulletin / The Institute of Cost Accountants of India
2
Selling modernity : advertising in twentieth-century Germany
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Cutting edge international research
1
European management journal
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
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Innovative Markenführung und -implementierung
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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
1
Interkulturelles Management : theoretische Fundierung und funktionsbereichsspezifische Konzepte ; [Jahrestagung der Wissenschaftlichen Kommission "Internationales Management" im Verband der Hochschullehrer für Betriebswirtschaft e.V., die am 15. und 16. März 1996 in Bamberg stattfand]
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International advertising and communication : current insights and empirical findings
1
International business and economics research journal
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International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Japan ist offen : Chancen für deutsche Unternehmen
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Kooperation im Wettbewerb : neue Formen und Gestaltungskonzepte im Zeichen von Globalisierung und Informationstechnologie; 61. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 1999 in Bamberg
1
Management der Globalisierung : Akteure, Strukturen und Perspektiven
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Marketing nach Maß : von der Vielfalt profitieren
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Measuring and managing brands
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New challenges to international marketing
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ECONIS (ZBW)
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
3
Corporate governance in FMCG industry
Das, Subhash Chandra
- In:
Research bulletin / The Institute of Cost Accountants …
45
(
2019
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012597635
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4
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
5
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
6
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
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7
The sustainability agenda of unilever : a brief review
Bhattacharyya, Kaberi
- In:
Research bulletin / The Institute of Cost Accountants …
38
(
2013
),
pp. 69-81
Persistent link: https://www.econbiz.de/10011419719
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8
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
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9
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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10
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
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