//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~subject:"Pricing strategy"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Pricing strategy
USA
Consumer goods marketing
252
Konsumgütermarketing
252
Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
41
Germany
40
Theorie
37
Theory
37
United States
34
Brand management
31
Markenführung
31
Konsumgüterindustrie
30
Consumer goods industry
26
Marketingmanagement
20
Beziehungsmarketing
19
Relationship marketing
19
Distribution channel
16
Vertriebsweg
16
Advertising effects
15
Brand
15
Competition
15
Consumer goods
15
Konsumgüter
15
Markenartikel
15
Werbewirkung
15
Wettbewerb
15
International marketing
12
Internationales Marketing
12
Market research
12
Marktforschung
12
Preismanagement
12
Einzelhandel
11
Retail trade
11
Estimation
10
Preisbindung
10
Resale price maintenance
10
Schätzung
10
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
44
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
48
Hochschulschrift
34
Thesis
33
Aufsatz im Buch
21
Book section
21
Bibliografie enthalten
19
Bibliography included
19
Collection of articles of several authors
10
Graue Literatur
10
Sammelwerk
10
Arbeitspapier
6
Working Paper
6
Aufsatzsammlung
3
Case study
3
Fallstudie
3
Bibliografie
1
Collection of articles written by one author
1
Festschrift
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Textbook
1
more ...
less ...
Language
All
English
43
German
14
Ukrainian
1
Author
All
Gundlach, Gregory T.
4
Diller, Hermann
2
Elzinga, Kenneth G.
2
Riekhof, Hans-Christian
2
Werner, Franziska
2
Wright, Joshua D.
2
Ahlert, Dieter
1
Almunia, Miguel
1
Alpert, Frank
1
Andrus, David M.
1
Beinert, Markus
1
Berghoff, Hartmut
1
Bernstein, Donald
1
Bhattacharyya, Kaberi
1
Borghini, Stefania
1
Brambach, Gabriele
1
Bronnenberg, Bart J.
1
Cannon, Joseph P.
1
Comanor, William S.
1
Darrat, Mahmoud A.
1
Darrat, Mohamad A.
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dollet, Jean Noel
1
Doss, Samuel K.
1
Díaz, Angel
1
Fernández-Moya, María Eugenia
1
Foutz, Natasha Zhang
1
Funches, Venessa
1
Gardner, Meryl P.
1
Gierl, Heribert
1
Goldbach, Maria
1
Golfetto, Francesca
1
Golinkoff, Roberta Michnick
1
Graham, Charles D. A.
1
Hall, Mark C.
1
Hammann, Peter
1
Hawking, Paul
1
Heiney-Gonzalez, Daniel
1
more ...
less ...
Published in...
All
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
Journal of advertising research
3
Forschungspapiere
2
Journal of food products marketing
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Review of industrial organization : RIO
2
Akron business and economic review
1
Antitrust law journal
1
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, Westfälische Wilhelms-Universität Münster / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, Westfälische Wilhelms-Universität Münster
1
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, Westfälische Wilhelms-Universität Münster. IFHM, Münster
1
Bamberger betriebswirtschaftliche Beiträge
1
Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
1
Enterprise & society : the international journal of business history
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of business strategies
1
Journal of fashion marketing and management
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management decision : MD
1
Quantitative marketing and economics : QME
1
Research bulletin / The Institute of Cost Accountants of India
1
Research in world economy
1
Schriften zum innovativen Marketing
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The IUP journal of management research : IJMR
1
The IUP journal of marketing management : IJMM
1
The antitrust bulletin
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
58
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
VAT notches, voluntary registration, and bunching : Theory and U.K. evidence
Liu, Li
;
Lockwood, Ben
;
Almunia, Miguel
;
Tam, Hiu
- In:
The review of economics and statistics
103
(
2021
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10012649627
Saved in:
2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
3
The impact of demonetization on the impulse buying behavior of FMCG consumers
Pandya, Prashant Ravindrakumar
;
Pandya, Kerav
- In:
The IUP journal of management research : IJMR
17
(
2018
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011980602
Saved in:
4
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
Saved in:
5
Special issue: resale price maintenance a decade after Leegin
Elzinga, Kenneth G.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011781914
Saved in:
6
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
7
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
8
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
Saved in:
9
Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
Saved in:
10
Pricing-Prozesse bei Herstellern von Fast Moving Consumer Goods
Riekhof, Hans-Christian
;
Werner, Franziska
-
2010
Persistent link: https://www.econbiz.de/10003922533
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->