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subject:"Marketing management"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Article in journal"
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Marketing management
Relationship marketing
United States
Consumer goods marketing
170
Konsumgütermarketing
170
Consumer behaviour
55
Konsumentenverhalten
55
USA
33
Brand management
21
Markenführung
21
Consumer goods industry
18
Konsumgüterindustrie
18
Theorie
17
Theory
17
Marketingmanagement
15
Beziehungsmarketing
14
Competition
14
Wettbewerb
14
Deutschland
13
Germany
13
Brand
11
Markenartikel
11
Consumer goods
10
Konsumgüter
10
Advertising effects
9
Preisbindung
9
Resale price maintenance
9
Werbewirkung
9
Brand image
8
Einzelhandelspreis
8
International marketing
8
Internationales Marketing
8
Markenimage
8
Preismanagement
8
Pricing strategy
8
Retail price
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
Vertriebsweg
7
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Article
57
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3
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Article in journal
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60
Hochschulschrift
47
Thesis
43
Aufsatz im Buch
26
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26
Bibliografie enthalten
19
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Collection of articles of several authors
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Sammelwerk
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Graue Literatur
11
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English
45
German
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Gundlach, Gregory T.
3
Diller, Hermann
2
Elzinga, Kenneth G.
2
Wright, Joshua D.
2
Almunia, Miguel
1
Alpert, Frank
1
Andrus, David M.
1
Beinert, Markus
1
Benkenstein, Martin
1
Berghoff, Hartmut
1
Bernstein, Donald
1
Bhattacharyya, Kaberi
1
Borghini, Stefania
1
Bronnenberg, Bart J.
1
Cannon, Joseph P.
1
Chikweche, Tendai
1
Comanor, William S.
1
Darrat, Mahmoud A.
1
Darrat, Mohamad A.
1
Davis-Sramek, Beth
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dichtl, Erwin
1
Dollet, Jean Noel
1
Doss, Samuel K.
1
Driest, Frank van den
1
Díaz, Angel
1
Ernst, Holger
1
Esch, Franz-Rudolf
1
Fernández-Moya, María Eugenia
1
Fletcher, Richard
1
Foutz, Natasha Zhang
1
Funches, Venessa
1
Gardner, Meryl P.
1
Gedenk, Karen
1
Germain, Richard
1
Goldbach, Maria
1
Golfetto, Francesca
1
Golinkoff, Roberta Michnick
1
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
Journal of advertising research
3
Marketing : ZFP ; journal of research and management
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Die Betriebswirtschaft : DBW
2
Journal of business economics : JBE
2
Journal of food products marketing
2
Psychology & marketing
2
Review of industrial organization : RIO
2
Akron business and economic review
1
Antitrust law journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
Finanzierung, Leasing, Factoring : FLF
1
Harvard business review : HBR
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business logistics : JBL
1
Journal of business research : JBR
1
Journal of business strategies
1
Journal of fashion marketing and management
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management decision : MD
1
Quantitative marketing and economics : QME
1
Research bulletin / The Institute of Cost Accountants of India
1
Research in world economy
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The IUP journal of management research : IJMR
1
The IUP journal of marketing management : IJMM
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
VAT notches, voluntary registration, and bunching : Theory and U.K. evidence
Liu, Li
;
Lockwood, Ben
;
Almunia, Miguel
;
Tam, Hiu
- In:
The review of economics and statistics
103
(
2021
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10012649627
Saved in:
2
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
3
The impact of demonetization on the impulse buying behavior of FMCG consumers
Pandya, Prashant Ravindrakumar
;
Pandya, Kerav
- In:
The IUP journal of management research : IJMR
17
(
2018
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10011980602
Saved in:
4
An analysis of the determinants of consumer purchase behavior towards green FMCG products
Tandon, Manvinder Singh
;
Sethi, Vaishali
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
3
,
pp. 7-21
Persistent link: https://www.econbiz.de/10011749537
Saved in:
5
Special issue: resale price maintenance a decade after Leegin
Elzinga, Kenneth G.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011781914
Saved in:
6
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
7
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
8
A fast-moving consumer goods company and business intelligence strategy development
Hawking, Paul
;
Sellitto, Carmine
- In:
International journal of enterprise information systems …
13
(
2017
)
2
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011721933
Saved in:
9
Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
Saved in:
10
Building an insight engine : how Unilever got to know its customers
Driest, Frank van den
;
Sthanunathan, Stan
;
Weed, Keith
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 64-74
Persistent link: https://www.econbiz.de/10011550444
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