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subject:"Marketingmanagement"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"United States"
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Marketingmanagement
United States
Marketing management
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Advertising
5
Customer satisfaction
5
Kundenzufriedenheit
5
Werbung
5
Firm performance
4
India
4
Indien
4
Industrie
4
Manufacturing industries
4
Unternehmenserfolg
4
Advertising effects
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Internet marketing
3
Market orientation
3
Market segmentation
3
Marketing
3
Marktsegmentierung
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Werbewirkung
3
Competitive advantage
2
Confidence
2
Confucianism
2
Corporate culture
2
Cross-cultural marketing
2
Cultural identity
2
Customer journey
2
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46
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Brooksbank, Roger
3
Bruwer, Johan
2
Pornpitakpan, Chanthika
2
Aiken, Kirk Damon
1
Akkaranai Kwanyou
1
Aljuhmani, Hasan Yousef
1
Almossawi, Mohammed M.
1
Ang, Sheng
1
Arora, Sourabh
1
Arwani, Mokhamad
1
Babbis, Patrycia
1
Baidya, Mehir Kumar
1
Bandyopadhyay, Argho
1
Barnabas, Nattuvathuckal
1
Bastian, Susan
1
Basu, Partha
1
Bayram, Pelin
1
Bonilla, Celia M.
1
Casidy, Riza
1
Chan-Olmsted, Sylvia M.
1
Chang, En Chi
1
Chen, Tingzhen
1
Cheng, Kwang-Hwee
1
Chew, Janet
1
Chung, Jae-eun
1
D'Souza, Clare M.
1
Dean, David L.
1
Du, Lanying
1
Duan, Yanling
1
Elrehail, Hamzah
1
Fam, Kim Shyan
1
Fernando, Yudi
1
Fullerton, Sam
1
Garland, Ronald
1
Gayatri, Gita
1
Goh Yen Nee
1
Goyal, Anita
1
Grønhaug, Kjell
1
Guo, Chiquan
1
Guo, Shu
1
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
192
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Springer eBook Collection / Business and Economics
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
46
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
3
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
4
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
7
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
8
Understanding corporate culture and business performance from a Confucian perspective
Tian, Vane Ing
;
Tang, Felix
;
Tse, Alan C. B.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10013163373
Saved in:
9
Market orientation, performance and the mediating role of innovation in Indonesian SMEs
D'Souza, Clare M.
;
Nanere, Marthin
;
Marimuthu, Malliga
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2314-2330
Persistent link: https://www.econbiz.de/10013553000
Saved in:
10
Service marketing strategies and performances of tourism and hospitality enterprises : implications from a small border province in Thailand
Piriya Pholphirul
;
Pungpond Rukumnuaykit
;
Teerawat …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 887-905
Persistent link: https://www.econbiz.de/10013390820
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