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subject:"Marketingmanagement"
~isPartOf:"Information systems research : ISR"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Internet-Handel"
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Marketingmanagement
Beziehungsmarketing
Online retailing
93
Online-Handel
93
Consumer behaviour
56
Konsumentenverhalten
56
E-commerce
51
Electronic Commerce
51
Internet marketing
31
Online-Marketing
31
Social Web
27
Social web
27
Viral marketing
24
Virales Marketing
24
electronic commerce
21
Personalisierung
17
Personalization
17
Experiment
16
Internet
15
Digital platform
14
Digitale Plattform
14
Preismanagement
13
Pricing strategy
13
Einzelhandel
12
Retail trade
12
Product information
10
Produktinformation
10
Distribution channel
9
Vertriebsweg
9
USA
8
United States
8
online reviews
8
Confidence
6
Relationship marketing
6
Vertrauen
6
Preisdifferenzierung
5
Price discrimination
5
Productivity
5
Produktivität
5
Reputation
5
Theorie
5
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7
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English
7
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Chen, Wei
1
Ferrin, Donald L.
1
Gorgoglione, Michele
1
Granados, Nelson
1
Gu, Bin
1
Gupta, Alok
1
Huang, Yan
1
Jasin, Stefanus
1
Kauffman, Robert J.
1
Kim, Dan J.
1
Kumar, Anuj
1
Kumar, Subodha
1
Manchanda, Puneet
1
Mehra, Amit
1
Panniello, Umberto
1
Rao, H. Raghav
1
Sinha, Kingshuk K.
1
Thirumalai, Sriram
1
Tuzhilin, Alexander
1
Ye, Qiang
1
Zhu, Kevin
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Information systems research : ISR
Journal of retailing and consumer services
89
Journal of business research : JBR
40
International journal of electronic marketing and retailing : IJEMR
22
Electronic commerce research
18
International journal of internet marketing and advertising : IJIMA
17
International journal of retail & distribution management
17
International journal of business information systems : IJBIS
16
Journal of internet commerce
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of retailing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
International journal of retail and distribution management
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Journal of the Academy of Marketing Science
9
The international review of retail, distribution and consumer research
9
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
Journal of strategic marketing
8
The service industries journal
8
Cogent business & management
7
Marketing intelligence & planning
7
Psychology & marketing
7
The journal of services marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Information systems and e-business management : ISeB
6
International journal of electronic business : IJEB
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of fashion marketing and management
6
Journal of management information systems : JMIS
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
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ECONIS (ZBW)
7
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1
Measuring and managing the externality of managerial responses to online customer reviews
Chen, Wei
;
Gu, Bin
;
Ye, Qiang
;
Zhu, Kevin
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10012036914
Saved in:
2
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj
;
Mehra, Amit
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 319-338
Persistent link: https://www.econbiz.de/10012038230
Saved in:
3
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
4
In CARSs we trust : how context-aware recommendations affect customers’ trust and other business performance measures of recommender systems
Panniello, Umberto
;
Gorgoglione, Michele
;
Tuzhilin, …
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10011460186
Saved in:
5
To personalize or not to personalize online purchase interactions : implications of self-selection by retailers
Thirumalai, Sriram
;
Sinha, Kingshuk K.
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 683-708
Persistent link: https://www.econbiz.de/10010128782
Saved in:
6
Information transparency in business-to-consumer markets : concepts, framework, and research agenda
Granados, Nelson
;
Gupta, Alok
;
Kauffman, Robert J.
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10003995704
Saved in:
7
Trust and satisfaction, two stepping stones for successful e-commerce relationships : a longitudinal exploration
Kim, Dan J.
;
Ferrin, Donald L.
;
Rao, H. Raghav
- In:
Information systems research : ISR
20
(
2009
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10003869674
Saved in:
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