Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Anuj Kumar, Amit Mehra, Subodha Kumar
| Year of publication: |
2019
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|---|---|
| Authors: | Kumar, Anuj ; Mehra, Amit ; Kumar, Subodha |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 1, p. 319-338
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| Subject: | e-commerce | multichannel customer behavior | omnichannel retail | matching estimators | average treatment effect | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038230