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subject:"Marketingmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Marketingmanagement
Marketing management
67
Marketing
12
Innovation
11
Consumer behaviour
10
Konsumentenverhalten
10
USA
10
United States
10
Beziehungsmarketing
9
Relationship marketing
9
Firm performance
7
Unternehmenserfolg
7
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Online-Marketing
6
Brand management
5
Innovation management
5
Innovationsmanagement
5
International marketing
5
Internationales Marketing
5
Markenführung
5
Market research
5
Marketing theory
5
Marketingtheorie
5
Marktforschung
5
Theorie
5
Theory
5
Advertising
4
Bibliometrics
4
Bibliometrie
4
Competition
4
Distribution channel
4
Market orientation
4
Marketing strategy
4
New product development
4
Produktentwicklung
4
Strategic management
4
Strategisches Management
4
Vertriebsweg
4
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Article
66
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67
Aufsatz in Zeitschrift
67
Collection of articles of several authors
3
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3
Systematic review
1
Übersichtsarbeit
1
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English
67
Author
All
Dekimpe, Marnik G.
3
Lehmann, Donald R.
3
Stremersch, Stefan
3
Droge, Cornelia
2
Kayande, Ujwal
2
Morgan, Neil A.
2
Pauwels, Koen
2
Roberts, John H.
2
Soberman, David A.
2
Verhoef, Peter C.
2
Wei, Yinghong
2
Yildirim, Gokhan
2
Agarwal, Amit
1
Akdeniz, M. Billur
1
Arunachalam S
1
Atuahene-Gima, Kwaku
1
Banerjee, Sumitro
1
Becker, Jan-Michael
1
Beuningen, Jacqueline van
1
Bharadwaj, Neeraj
1
Bhattacharya, Abhi
1
Bijmolt, Tammo H. A.
1
Bode, Ben
1
Brettel, Malte
1
Calantone, Roger J.
1
Carbonell, Pilar
1
Carpenter, Gregory S.
1
Chan, Tat
1
Chen, Zengxiang
1
Choi, Jeonghye
1
Cornelissen, Gert
1
Craig, C. S.
1
Cui, Anna Shaojie
1
Dasgupta, Srabana
1
DeBrentani, Ulrike
1
Deleersnyder, Barbara
1
Demirci, Ceren
1
Dewitte, Siegfried
1
Di Benedetto, C. Anthony
1
Douglas, Susan P.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
191
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
67
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21
Quality mental model convergence and business performance
Rust, Roland T.
;
Moorman, Christine
;
Beuningen, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 155-171
Persistent link: https://www.econbiz.de/10011490870
Saved in:
22
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
23
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
24
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
25
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
26
Cause-related marketing is not always less favorable than corporate philanthropy : the moderating role of self-construal
Chen, Zengxiang
;
Huang, Yunhui
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 868-880
Persistent link: https://www.econbiz.de/10011634090
Saved in:
27
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
28
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Saved in:
29
Market orientation and innovation performance : the moderating roles of firm ownership structures
Song, Jing
;
Wei, Yinghong
;
Wang, Rui
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011398564
Saved in:
30
Special issue on marketing & innovation
Liberali, Gui
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011398570
Saved in:
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