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subject:"Marketingmanagement"
~person:"Gupta, Pola B."
~person:"Hudson, Simon"
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Marketingmanagement
Product Placement
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Gupta, Pola B.
Hudson, Simon
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Journal of food products marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
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2
Response of buying-center participants ot B2B product placements
Lord, Kenneth R.
;
Gupta, Pola B.
- In:
The journal of business & industrial marketing
25
(
2010
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10003976020
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