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subject:"Marketingmanagement"
~person:"He, Jiaxun"
~subject:"Brand management"
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Marketingmanagement
Brand management
Markenführung
15
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
8
Markenimage
8
Brand
6
Markenartikel
6
China
4
Developing countries
2
Emerging economies
2
Entwicklungsländer
2
Globalisierung
2
Globalization
2
International marketing
2
Internationales Marketing
2
Markenpolitik
2
Marketing management
2
Schwellenländer
2
1975-2008
1
Adults
1
Advertising effects
1
Age group
1
Altersgruppe
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand competence
1
Brand equity
1
Brand identification
1
Brand innovativeness
1
Brand local iconness
1
Brand meaning cocreation
1
Brand name
1
Brand positioning
1
Brand sensitivity
1
Brand trust
1
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Undetermined
9
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Article
12
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3
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9
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9
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4
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Language
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English
15
Author
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He, Jiaxun
Burmann, Christoph
116
Esch, Franz-Rudolf
105
Baumgarth, Carsten
77
Melewar, T. C.
72
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Han, Heesup
25
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Völckner, Franziska
25
Diamantopoulos, Adamantios
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
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IGI Global
1
Published in...
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International marketing review
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Brand management in emerging markets : theories and practice
2
Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
China-focused cases : selected winners of the CEIBS global case contest
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global marketing
1
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ECONIS (ZBW)
15
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15
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1
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
2
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
3
Dynamic brand positioning : a firm-customer synergistic strategy of brand meaning cocreation in a hyperconnected world
He, Jiaxun
;
Zhang, Fan
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2774-2803
Persistent link: https://www.econbiz.de/10013457389
Saved in:
4
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
5
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
6
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
7
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
8
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
9
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
10
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
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