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subject:"Marketingmanagement"
~person:"McCarthy, Edmund Jerome"
~person:"Meffert, Heribert"
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Marketingmanagement
International marketing
25
Internationales Marketing
25
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8
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8
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McCarthy, Edmund Jerome
Meffert, Heribert
Berndt, Ralph
11
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11
Sander, Matthias
11
Meissner, Hans Günther
10
Helsen, Kristiaan
7
Kotabe, Masaaki
7
Perreault, William D.
7
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6
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6
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6
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6
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5
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5
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5
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4
Craig, C. S.
4
Gabrielsson, Peter
4
Hüttner, Manfred
4
Jain, Subhash C.
4
Mohammad Falahat
4
Müller, Stefan
4
Oh, Han-Mo
4
Quelch, John A.
4
Samiee, Saeed
4
Sousa, Carlos M. P.
4
Wind, Yoram
4
Zentes, Joachim
4
Alserhan, Baker Ahmad
3
Asmat Nizam Abdul Talib
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McGraw-Hill/Irwin series in marketing
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Kohlhammer Edition Marketing
1
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ECONIS (ZBW)
12
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
6
Applications in basic marketing : clippings from the popular business press
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
[10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
Saved in:
7
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
8
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
9
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
10
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
Saved in:
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