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subject:"Marketingmanagement"
~type_genre:"Handbuch"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Internationale Werbung"
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Marketingmanagement
International marketing
42
Internationales Marketing
42
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9
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9
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8
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8
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8
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Kleinaltenkamp, Michael
2
Plinke, Wulff
2
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1
Heilmann, Thomas
1
Kamenz, Uwe
1
Ko, Eunju
1
Lee, Chang Han
1
Meffert, Heribert
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Pecotich, Anthony
1
Phan, Michel Cao Tuan
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Pontiggia, Andrea
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Journal of business research : JBR
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The globalisation of Chinese business : implications for multinational investors
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ECONIS (ZBW)
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1
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
2
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
3
Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony
(
ed.
);
Shultz, Clifford J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002151528
Saved in:
4
Manual of international marketing
Heilmann, Thomas
(
ed.
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10002896410
Saved in:
5
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
6
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
7
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
8
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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