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subject:"Marketingtheorie"
~person:"Chandler, Jennifer D."
~person:"Saren, Michael"
~person:"Vargo, Stephen L."
~subject:"Ökonomische Ideengeschichte"
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Marketingtheorie
Ökonomische Ideengeschichte
Dienstleistung
6
Marketing theory
6
Product
6
Produkt
6
Services
6
Criticism
3
History of economic thought
3
Kritik
3
Service-Dominant Logic
3
Service-dominant logic
3
Theorie
3
Theory
3
Philosophy of science
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Theory of value
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Werttheorie
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Chandler, Jennifer D.
Saren, Michael
Vargo, Stephen L.
Lusch, Robert F.
3
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Bendixen, Peter
1
Brodie, Roderick J.
1
Groeger, Lars
1
Grönroos, Christian
1
Löbler, Helge
1
Mish, Jenny
1
Pels, Jaqueline
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Peñaloza, Lisa
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Sojkin, Bogdan
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European journal of marketing : EJM
3
Marketing theory
3
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ECONIS (ZBW)
6
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1
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
2
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
3
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
4
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
5
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
6
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
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