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subject:"Marketingtheorie"
~subject:"Produktion"
~subject:"Wirtschaft"
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Marketingtheorie
Produktion
Wirtschaft
Produkt
650
Product
452
Theorie
107
Theory
107
Deutschland
76
Consumer behaviour
63
Konsumentenverhalten
63
Innovation
62
Unternehmen
59
USA
54
Germany
52
United States
52
Produktmanagement
51
Dienstleistung
50
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46
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42
Preis
23
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21
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20
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20
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19
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19
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19
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19
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21
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16
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3
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1
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Vargo, Stephen L.
5
Lusch, Robert F.
3
Amann, Markus
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Bendixen, Peter
1
Brodie, Roderick J.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Peñaloza, Lisa
1
Piguet-Rivet, Marie-France
1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing theory
6
European journal of marketing : EJM
3
Revue d'économie industrielle
2
Wege aus der Krise
2
Beiträge zum Produkt-Marketing
1
Bis 31.1984: Deutsches Bundes-Adreßbuch / Bezugsquellenteil
1
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1
Gabler Research / Supply Chain Management
1
Monographs in economic anthropology
1
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1
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1
SpringerLink / Bücher
1
Supply chain integration challenges in commercial aerospace : a comprehensive perspective on the aviation value chain
1
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
9
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1
Additive manufacturing - tools and methods supporting early adopters in a focused implementation
Fontana, Filippo
-
2019
Persistent link: https://www.econbiz.de/10012170862
Saved in:
2
... economic census for business activity of Japan
Japan / Tōkeikyoku
;
Japan / Keizai Sangyōshō / …
-
Tokyo, Japan : Statistics Bureau
-
2 (2016) [?]- = 2015 [?]-
Persistent link: https://www.econbiz.de/10012000499
Saved in:
3
Main differences and commonalities between the aircraft and the automotive industry
Wildemann, Horst
;
Hojak, Florian
- In:
Supply chain integration challenges in commercial …
,
(pp. 119-138)
.
2017
Persistent link: https://www.econbiz.de/10011591105
Saved in:
4
Die mediale Natur der Produkte
Bendixen, Peter
-
2014
Persistent link: https://www.econbiz.de/10010384403
Saved in:
5
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
6
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
7
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
8
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
9
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
10
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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