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subject:"Marktforschung"
~person:"Dahl, Darren W."
~person:"Srinivasan, Shuba"
~type_genre:"Aufsatz in Zeitschrift"
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Marktforschung
Consumer behaviour
39
Konsumentenverhalten
39
Market research
8
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6
New product development
6
Produktentwicklung
6
Advertising effects
5
Marketing management
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Marketingmanagement
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Aufsatz in Zeitschrift
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Dahl, Darren W.
Srinivasan, Shuba
Hruschka, Harald
10
Belk, Russell W.
5
Davis, Brennan
5
Du, Rex Yuxing
5
Bradlow, Eric T.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kamakura, Wagner A.
4
Ozanne, Julie L.
4
Pich, Christopher
4
Schwarzkopf, Stefan
4
Steiner, Winfried J.
4
Viswanathan, Madhu
4
Walsh, Gianfranco
4
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4
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3
Buxel, Holger
3
Canniford, Robin
3
Damangir, Sina
3
DeBerry-Spence, Benet
3
Dhar, Ravi
3
Eisend, Martin
3
Ekpo, Akon E.
3
Fitzsimons, Gavan J.
3
Hair, Joseph F.
3
Hill, Ronald Paul
3
Hu, Ye
3
Kannan, P. K.
3
Levy, Sidney J.
3
MacDonald, Emma K.
3
Martin, Drew
3
Morwitz, Vicki G.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Schultz, Don E.
3
Shaw, Eric H.
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Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
8
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1
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
2
How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba
-
2014
Persistent link: https://www.econbiz.de/10010424897
Saved in:
3
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
4
It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors
White, Katherine
;
MacDonnell, Rhiannon
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 472-485
Persistent link: https://www.econbiz.de/10009161365
Saved in:
5
Focus! : creative success is enjoyed through restricted choice
Sellier, Anne-Laure
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010217426
Saved in:
6
Mind-set metrics in market response models : an integrative approach
Srinivasan, Shuba
;
Vanhuele, Marc
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 672-684
Persistent link: https://www.econbiz.de/10009235361
Saved in:
7
Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.
;
Dahl, Darren W.
;
Morales, Andrea C.
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
Saved in:
8
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
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