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subject:"Marktforschung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject_exact:"Direct advertising"
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Marktforschung
Direct marketing
184
Direktmarketing
184
Deutschland
68
Germany
67
Theorie
45
Theory
45
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
20
Relationship marketing
20
USA
20
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20
Bank marketing
14
Bankmarketing
14
Advertising effects
13
Bank
13
Marketing management
13
Marketingmanagement
13
Werbewirkung
13
Agriculture
10
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10
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10
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10
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8
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7
Direktvertrieb
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Musiol, Gerald
2
Akhter, Syed H.
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Bamossy, Gary J.
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Dahlhoff, Hans-Dieter
1
Dogan, Kutsal
1
Durvasula, Srinivas
1
Falkenreck, Christine
1
Franzen, Ottmar
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Wagner, Ralf
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Beiträge des Instituts für Empirische Wirtschaftsforschung
2
Working paper / Dialog Marketing Competence Center
2
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1
Discussion paper / Tinbergen Institute / Tinbergen Institute
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ECONIS (ZBW)
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1
Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
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2
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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3
Modeling the impact of internet technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
Saved in:
4
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
Saved in:
5
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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6
A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas
;
Akhter, Syed H.
;
Bamossy, Gary J.
-
1996
Persistent link: https://www.econbiz.de/10000930027
Saved in:
7
Kundenstrukturanalyse als Instrument zur Informationsgewinnung für Managemententscheidungen im Bereich des Direktmarketing
Franzen, Ottmar
-
1990
Persistent link: https://www.econbiz.de/10000817033
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