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subject:"Media economics"
~person:"Romaniuk, Jenni"
~subject:"Consumer behaviour"
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Media economics
Consumer behaviour
Fernsehprogramm
5
Television programme
5
Advertising effects
4
Werbewirkung
4
Fernsehen
3
Fernsehwerbung
3
Television
3
Television advertising
3
Konsumentenverhalten
2
Media usage
2
Mediennutzung
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Advertising
1
Advertising planning
1
Communication
1
Duplication of viewing
1
Entertainment
1
Film
1
Film industry
1
Films
1
Filmwirtschaft
1
Kommunikation
1
Lead-in
1
Longitudinal research
1
Loyalty
1
Movies
1
Program scheduling
1
Programme promotions
1
Sales promotion
1
Scheduling problem
1
Scheduling-Verfahren
1
Social network
1
Soziales Netzwerk
1
Television programs
1
USA
1
United States
1
Verkaufsförderung
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Romaniuk, Jenni
Bursztyn, Leonardo
6
Kruse, Jörn
5
Roth, Christopher
5
Yanagizawa-Drott, David
4
Humphreys, Brad R.
3
Rao, Aakaash
3
Rao, Akaash
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2
Stanca, Luca
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Abele, Hanns
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Australasian marketing journal
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
2
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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2
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
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