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subject:"Media professions"
~subject:"United States"
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Search: subject_exact:"PR-Berufe"
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Media professions
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25
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7
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4
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Journal of communication management : an international journal
6
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Breaking new ground in theory and practice
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
Freelancer als Forschungsgegenstand und Praxisphänomen : betriebswirtschaftliche und psychologische Perspektiven
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Gendering theory in marketing and consumer research
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Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1
1
The journal of brand management : an international journal
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Zeitschrift für Unternehmensgeschichte
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ECONIS (ZBW)
25
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1
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Gendering theory in marketing and consumer research
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011610801
Saved in:
2
Anything Goes 2.0 : zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter
Pietzcker, Dominik
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011593958
Saved in:
3
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
4
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
5
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
6
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
7
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
8
Sind Freelancer alle gleich? : Bedürfnisse, Belastungen und Ressourcen von Soloselbständigen im Medien- und IT-Bereich aus psychologischer Sicht
Josephs, Ingrid E.
;
Kettenbach, Andrea
- In:
Freelancer als Forschungsgegenstand und Praxisphänomen …
,
(pp. 19-32)
.
2012
Persistent link: https://www.econbiz.de/10009704650
Saved in:
9
Communication executives in a changing world : legitimacy beyond organizational borders
Johansson, Catrin
;
Ottestig, Ann T.
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10009127081
Saved in:
10
The double-edged sword of legitimacy in public relations
Merkelsen, Henrik
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10009127084
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