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subject:"Messe"
~subject:"Event marketing"
~type_genre:"Case study"
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Search: subject_exact:"Messewesen"
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Messe
Event marketing
Event sector
11
Veranstaltungswirtschaft
11
Trade fair
7
Deutschland
5
Germany
5
Event-Marketing
4
Dienstleistungsqualität
2
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Becker, Marco
1
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1
Brown, Robert
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Chen, Yu-fen
1
Cudny, Waldemar
1
Farhangmehr, Minoo
1
Frese, Oliver
1
Hussels, Stephanie
1
Mo, Huai-en
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Ruetz, David
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Simões, Cláudia
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Economic geography
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Events und Erlebnis : Stand und Perspektiven der Eventforschung
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Field guide to case study research in business-to-business marketing and purchasing
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International review of entrepreneurship : IRE
1
Service Design : innovative Services und exzellente Kundenerlebnisse gestalten
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Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
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ECONIS (ZBW)
8
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1
8 CTR-Fallstudien zum Eventmanagement
Becker, Marco
(
ed.
);
Bergner, Nele Marisa von
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011870254
Saved in:
2
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
3
Zwischen iBeacon und Bratwurst - Service Excellence im Messewesen
Frese, Oliver
- In:
Service Design : innovative Services und exzellente …
,
(pp. 125-134)
.
2017
Persistent link: https://www.econbiz.de/10011735404
Saved in:
4
Erlebnis am Messestand : erste Ergebnisse einer multimodalen Studie im Umfeld der Internationalen Tourismusbörse (ITB) Berlin
Ruetz, David
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 97-119)
.
2017
Persistent link: https://www.econbiz.de/10011738936
Saved in:
5
Building relationships at local trade fairs in Japan : a case study of the Suwa Area Industrial Messe
Yokura, Yutaka
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 197-216)
.
2015
Persistent link: https://www.econbiz.de/10010533044
Saved in:
6
B2B interactions at trade fairs and relationship quality : a conceptual approach
Sarmento, Maria
;
Simões, Cláudia
;
Farhangmehr, Minoo
- In:
Field guide to case study research in …
,
(pp. 167-189)
.
2014
Persistent link: https://www.econbiz.de/10011413789
Saved in:
7
Attendees' perspectives on the service quality of an exhibition organizer : a case study of a tourism exhibition
Chen, Yu-fen
;
Mo, Huai-en
- In:
Tourism management perspectives : TMP
1
(
2012
),
pp. 28-33
Persistent link: https://www.econbiz.de/10009704387
Saved in:
8
The business of contemporary art : the evolution of the UK's leading contemporary arts magazine and fair
Hussels, Stephanie
;
Brown, Robert
;
Titterington, Kathryn
- In:
International review of entrepreneurship : IRE
8
(
2010
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009153647
Saved in:
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