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subject:"Multinationales Unternehmen"
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Search: subject_exact:"KAM (Key-account management)"
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Subject
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Multinationales Unternehmen
Key account management
368
Key-Account-Management
368
Relationship marketing
94
Beziehungsmarketing
93
Lieferantenmanagement
80
Supplier relationship management
80
Kundengruppenmanagement
74
Theorie
45
Theory
45
Strategisches Management
36
Deutschland
35
Germany
35
Strategic management
33
USA
27
United States
27
B-to-B-Marketing
26
Business-to-business marketing
26
Kundenwert
26
Verkauf
26
Customer value
24
Transnational corporation
24
Selling
21
Physical distribution
20
Vertrieb
20
Erfolgsfaktor
18
Salespeople
18
Success factor
18
Verkaufspersonal
18
Accounting
17
Rechnungswesen
17
Internationales Marketing
15
Kundenanalyse
15
Marketing management
14
Marketingmanagement
14
Betriebliche Wertschöpfung
13
Customer analysis
13
Globalisierung
13
Globalization
13
Kundenmanagement
13
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Free
2
Undetermined
2
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Article
19
Book / Working Paper
6
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Case study
4
Fallstudie
4
Hochschulschrift
4
Thesis
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Working Paper
1
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Language
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English
20
German
5
Author
All
Yip, George S.
4
Shi, Linda Hui
3
Lacoste, Sylvie
2
Lindner, Detlev
2
Senn, Christoph
2
Zupancic, Dirk
2
Amin, Mohammad Sakif
1
Atanasova, Yana
1
Bink, Audrey
1
Bink, Audrey J. M.
1
Bink, Audrey J.M.
1
Cagni, Ilaria Carrara
1
Cavusgil, S. Tamer
1
Deszczyński, Bartosz
1
Gadiesh, Orit
1
Gao, Tao
1
Gao, Tao Tony
1
Hennessey, H. David
1
Hughes, Douglas E.
1
Kowalkowski, Christian
1
Leung, Philip
1
Lockau, Ina
1
Missirilian, Ohanes
1
Montgomery, David B.
1
Müller-Bruverius, Rolf-Jochen
1
Müllner, Markus
1
Nordigården, Daniel
1
Pardo, Catherine
1
Portier, Philippe
1
Rehme, Jakob
1
Richards, Keith A.
1
Salle, Robert
1
Schrock, Wyatt A.
1
Shi, Linda H.
1
Thoma, Axel
1
Vestring, Till
1
Villalonga, Belén
1
White, J. Chris
1
Wu, Fang
1
Zhao, Yanhui
1
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Published in...
All
Handbook of strategic account management : a comprehensive resource
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international marketing
2
Argumenta oeconomica
1
Duisburger betriebswirtschaftliche Schriften
1
Financial times handbook of management
1
Harvard business review : HBR
1
Interkulturelles Management : neue Ansätze - Erfahrungen - Erkenntnisse : Beiträge zum Fünften Internationalen Tag
1
Journal of business strategy
1
Journal of business-to-business marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
1
Management international review : mir ; journal of international business
1
Research paper series / Stanford Graduate School of Business
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
The determinants of global account management (GAM) : a relationship decision-making model
Deszczyński, Bartosz
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10012284896
Saved in:
2
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
3
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
4
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
5
"Vertical coopetition" : the key account perspective
Lacoste, Sylvie
- In:
Handbook of strategic account management : a …
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010341360
Saved in:
6
Große Kunden, große Herausforderungen? : Kundenzufriedenheit beginnt beim Vertriebsprozess
Müller-Bruverius, Rolf-Jochen
- In:
Kundenzufriedenheit im IT-Outsourcing : das Optimum …
,
(pp. 73-81)
.
2014
Persistent link: https://www.econbiz.de/10010355827
Saved in:
7
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
8
High-performance global account management teams : design dimensions, processes and outcomes
Atanasova, Yana
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641374
Saved in:
9
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
10
Fit für globale Kunden
Lindner, Detlev
;
Senn, Christoph
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009581510
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