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subject:"Neuromarketing"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Personalführung"
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consumer neuroscience
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Journal of marketing research : JMR
Journal of business research : JBR
6
Organizational research methods : ORM
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Psychology & marketing
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
SpringerLink / Bücher
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Journal of management inquiry
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Springer eBook Collection
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of retailing and consumer services
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Management for Professionals
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Springer Gabler Research
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Transforming communication in leadership and teamwork : person-centered innovations
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Academic journal of economic studies
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Africa journal of management
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
De Gruyter eBook-Paket BWL und VWL
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Decision
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Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee
;
Boksem, Maarten
;
Smidts, Ale
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
Saved in:
2
Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran
;
Greenleaf, Eric A.
;
Meyvis, Tom
;
Morwitz, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
Saved in:
3
Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.
;
Smidts, Ale
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
Saved in:
4
From "where" to "what" : distributed representations of brand associations in the human brain
Chen, Yu-Ping
;
Nelson, Leif D.
;
Hsu, Ming
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 453-466
Persistent link: https://www.econbiz.de/10011337513
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke
;
Venkatraman, Vinod
;
Huettel, Scott A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
Saved in:
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