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subject:"Neuromarketing"
~subject:"Kognition"
~subject:"Psychologie"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Kognition
Psychologie
Neurowissenschaften
817
Neuroscience
803
Consumer behaviour
187
Konsumentenverhalten
187
Cognition
146
Neuroeconomics
100
Neuroökonomie
100
Emotion
75
Führungsstil
75
Leadership style
73
Entscheidung
68
Decision
66
neuroscience
53
Behavioral economics
44
Leadership
44
Verhaltensökonomik
44
Brand management
43
Markenführung
43
Personalführung
40
Advertising effects
37
Werbewirkung
37
Neuroökonomik
34
Psychology
33
Entscheidungstheorie
28
Theorie
28
Advertising
27
Theory
27
USA
27
United States
27
Werbung
27
consumer neuroscience
27
Brand
26
Markenartikel
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Unternehmensethik
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English
246
German
47
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Plassmann, Hilke
8
Senior, Carl
8
Hubert, Anita Mirja
7
Kenning, Peter
6
Lee, Nick
6
Smidts, Ale
5
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Preilowski, Bruno
4
Scheier, Christian
4
Balthazard, Pierre A.
3
Boksem, Maarten A. S.
3
Davis, Fred D.
3
Dimoka, Angelika
3
Giraldi, Janaina de Moura Engracia
3
Hoff, Karla Ruth
3
Hsu, Ming
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Karmarkar, Uma R.
3
Malmendier, Ulrike
3
Oliveira, Jorge Henrique Caldeira de
3
Riedl, René
3
Stiglitz, Joseph E.
3
Sánchez-Fernández, Juan
3
Venkatraman, Vinod
3
Waldman, David A.
3
Abadzi, Helen
2
Agarwal, Sharad
2
Albrecht, Arnd
2
Bechara, Antoine
2
Benson, Philip G.
2
Berns, Gregory
2
Bielefeld, Klaus W.
2
Biercewicz, Konrad
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
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Haufe-Lexware GmbH & Co. KG
3
Association for NeuroPsychoEconomics
1
Campus Verlag
1
Herbert von Halem Verlag
1
IGI Global
1
Jutta Richter-Altman RAM-Verlag
1
National Bureau of Economic Research
1
NeuroIS Retreat <15., 2023, Wien>
1
Nomos Verlagsgesellschaft
1
Safari, an O'Reilly Media Company.
1
Springer Fachmedien Wiesbaden
1
W. Kohlhammer GmbH
1
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Journal of business research : JBR
7
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
7
European research studies
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Journal of marketing research : JMR
5
Psychology & marketing
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Building organizational resilience with neuroleadership
4
The social cognitive neuroscience of organizations
4
Journal of business ethics : JOBE
3
Journal of economic behavior & organization : JEBO
3
Organizational research methods : ORM
3
Springer eBook Collection
3
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
European journal of marketing
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of retailing and consumer services
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Premier reference source
2
Recherches économiques de Louvain
2
Springer Gabler Research
2
The journal of brand management : an international journal
2
A Productivity Press book
1
Academic journal of economic studies
1
Academy of Management journal : AMJ
1
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ECONIS (ZBW)
293
USB Cologne (EcoSocSci)
1
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294
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
8
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
9
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
10
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
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