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subject:"Online-Marketing"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
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Search: subject_exact:"Crossmedia marketing"
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Online-Marketing
Marketing management
Media mix
33
Mediamix-Strategie
33
Advertising effects
12
Werbewirkung
12
Marketingmanagement
9
Synergie
9
Synergy
9
Internet marketing
7
Media industries
6
Mediensektor
6
Advertising media
5
Werbeträger
5
Advertising
3
Consumer behaviour
3
Fernsehwerbung
3
Konsumentenverhalten
3
Television advertising
3
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3
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2
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2
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2
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7
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4
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Neijens, Peter C.
2
Belz, Christian
1
Best, Christoph
1
Block, Martin P.
1
Briggs, Rex
1
Diehl, Sandra
1
Goerg, Georg M.
1
Große Holtforth, Dominik
1
Holland, Heinrich
1
Huang, Guanxiong
1
Kennedy, Rachel
1
Koehler, Jim
1
Koinig, Isabell
1
Larguinat, Laurent
1
Lee, June Soo
1
McDonald, Colin
1
Metallidis, Elena
1
Ouarzazi, Yassine el
1
Raman, Kaylan
1
Remy, Nicolas
1
Rutschmann, Marc
1
Scheiber, Rebecca
1
Schultz, Don E.
1
Shobowale, Sheethal
1
Smit, Edith G.
1
Taylor, Jennifer
1
Vakratsas, Demetrios
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1
Voorveld, Hilde A. M.
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1
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Journal of advertising research
3
Journal of marketing communications
3
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
1
Journal of promotion management : JPM
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienbetriebswirtschaftslehre - Marketing
1
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ECONIS (ZBW)
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1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
3
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
4
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
5
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
6
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
7
Special issue: Cross-media effects
Neijens, Peter C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009577767
Saved in:
8
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
Saved in:
9
E-Commerce und Crossmedia
Große Holtforth, Dominik
;
Metallidis, Elena
- In:
Management von Medienunternehmen : digitale …
,
(pp. 155-180)
.
2013
Persistent link: https://www.econbiz.de/10010243792
Saved in:
10
Crossmedia-Optimierung : Leitmedium und Kundenprozesse
Rutschmann, Marc
;
Belz, Christian
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 197-222)
.
2011
Persistent link: https://www.econbiz.de/10008747973
Saved in:
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