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subject:"Personalbeschaffung"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
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Personalbeschaffung
Markenimage
HR marketing
11
Personalmarketing
11
Brand management
9
Markenführung
9
Brand image
4
Corporate reputation
4
Firmenimage
4
Arbeitsverhalten
3
Brand architecture
3
Markenarchitektur
3
Recruitment
3
Work behaviour
3
employer branding
3
Arbeitskräfte
2
Human Resource Management
2
Personalmanagement
2
Workforce
2
employer attractiveness
2
Anforderungsprofil
1
Arbeitskräftepotenzial
1
Arbeitszufriedenheit
1
Bibliometrics
1
Bibliometrie
1
CSR
1
Co-creation
1
Communication as constitutive of brands
1
Communicative labour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Customer integration
1
Dienstleistungsmarketing
1
Emerging economies
1
Employee narratives
1
Employee retention
1
Employees
1
Employment
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6
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Bonaiuto, Marino
1
Büttner, Marion
1
Chaudhary, Manoj J.
1
Dominicis, Stefano de
1
Funk, Daniel C.
1
Golant, Benjamin D.
1
Grace, Debra
1
Hansen, Heidi
1
King, Ceridwyn
1
Kissel, Patrick
1
Liiia, Laura
1
Lizzani, Gabriele
1
Maagaard, Cindie Aaen
1
Rai, Purvi
1
Rodríguez-Cánovas, Belén
1
Saini, Gordhan K.
1
Schleiter, Astrid Jensen
1
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The journal of brand management : an international journal
SpringerLink / Bücher
20
Human resource management
13
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
11
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
Journal of vocational behavior
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Personalwirtschaft : das Magazin für den Job HR
5
The international journal of human resource management
5
Business horizons
4
Employer brand management : Arbeitgebermarken aufbauen und steuern
4
Innovatives Markenmanagement
4
International journal of human resource management
4
International journal of organizational analysis
4
Journal of business and psychology
4
Journal of business research : JBR
4
Corporate reputation review
3
Employer Branding : Arbeitgeber positionieren und präsentieren
3
Essentials
3
European journal of marketing : EJM
3
European management journal
3
Global business review
3
Management research review
3
Personalführung : das DGFP Magazin für das Personalmanagement
3
Personnel psychology : a journal of applied research
3
Springer eBook Collection
3
Springer eBooks / Business and Economics
3
The journal of product & brand management
3
War for Talents : Erfolgsfaktoren im Kampf um die Besten
3
Academy of Management journal : AMJ
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
BestMasters
2
Career development international : the journal for executive, consultants, academics and individuals
2
Cogent business & management
2
Corporate reputation review : an international journal
2
Familienunternehmen und KMU
2
Gabler Research / Innovatives Markenmanagement
2
Human resource development international : enhancing performance, learning and integrity
2
Innovations and challenges in human resource management for HR4.0
2
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ECONIS (ZBW)
6
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1
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
2
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
3
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
4
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino
;
Dominicis, Stefano de
;
Liiia, Laura
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
Saved in:
5
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
6
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
Saved in:
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