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subject:"Preismanagement"
~isPartOf:"Economics letters"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"Theoretical economics letters"
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Preismanagement
Brand
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Economics letters
Report / Marketing Science Institute
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Journal of retailing and consumer services
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10
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8
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6
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6
International journal of production economics
5
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5
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Journal of economics & management strategy : JEMS
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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The journal of product & brand management
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European journal of marketing : EJM
3
European review of agricultural economics : ERAE
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marketing : ZFP ; journal of research and management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of industrial organization : RIO
3
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3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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IDEI working papers
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of food products marketing
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AFPC policy research report
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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1
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
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2
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
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3
Mixed pricing in oligopoly with limited monopoly
Wen, Zhong
- In:
Economics letters
125
(
2014
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10010504748
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4
Consumer poaching, brand switching, and price transparency
Schultz, Christian
- In:
Economics letters
123
(
2014
)
3
,
pp. 266-269
Persistent link: https://www.econbiz.de/10010400174
Saved in:
5
Brand name and private label price setting by a monopoly store
Perloff, Jeffrey M.
;
LaFrance, Jeffrey T.
;
Chouinard, …
- In:
Economics letters
116
(
2012
)
3
,
pp. 508-511
Persistent link: https://www.econbiz.de/10009674251
Saved in:
6
The higher the price the better the result? : the placebo-like effects of price and brand on consumer judgments
Ling, I-ling
;
Shieh, Chih-hui
;
Liao, Jun-fang
- In:
Theoretical economics letters
2
(
2012
)
3
,
pp. 264-269
Persistent link: https://www.econbiz.de/10009703175
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.
;
Raj, S. P.
-
1995
Persistent link: https://www.econbiz.de/10000917642
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