//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Preismanagement"
~isPartOf:"European journal of operational research : EJOR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Advertising
63
Werbung
63
Pricing strategy
21
Game theory
20
Spieltheorie
20
Theorie
20
Theory
20
Internet marketing
12
Lieferkette
12
OR in marketing
12
Online-Marketing
12
Supply chain
12
Advertising effects
11
Werbewirkung
11
Consumer behaviour
7
Konsumentenverhalten
7
Lieferantenmanagement
6
Supplier relationship management
6
Competition
5
Differential games
5
Distribution channel
5
Product quality
5
Produktqualität
5
Revenue management
5
Revenue-Management
5
Search engine
5
Suchmaschine
5
Vertriebsweg
5
Wettbewerb
5
Auction theory
4
Auktionstheorie
4
Cooperative advertising
4
Dynamic pricing
4
Nash equilibrium
4
Nash-Gleichgewicht
4
Pricing
4
Advertising planning
3
Brand
3
Dynamic advertising
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
21
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Language
All
English
21
Author
All
Feichtinger, Gustav
3
Hartl, Richard F.
3
Kort, Peter M.
3
Chenavaz, Régis Y.
2
Grass, Dieter
2
Schlosser, Rainer
2
Sethi, Suresh P.
2
Ahmed, Md. Tanveer
1
Aust, Gerhard
1
Austin, Jill
1
Basu, Preetam
1
Biazaran, Maryam
1
Buscher, Udo
1
Carvalho, Margarida
1
Caulkins, Jonathan P.
1
Chen, Bintong
1
Chiang, Wei-yu Kevin
1
Dye, Chung-Yuan
1
El Ouardighi, Fouad
1
Eynan, Amit
1
Gharakhani, Mohsen
1
Ghosh, Debabrata
1
Helmes, Kurt
1
Huang, Zhimin
1
Karray, Salma
1
Krishnamoorthy, Anand
1
Kumar, Subodha
1
Kwon, Changhyun
1
Liu, Yunchuan
1
Martín Herrán, Guiomar
1
Mukherjee, Arka
1
Petruzzi, Nicholas C.
1
Prasad, Ashutosh
1
Rakshit, Krishanu
1
Seidl, Andrea
1
SeyedEsfahani, Mir Mehdi
1
Shi, Hongyan
1
Tunuguntla, Vaishnavi
1
Vakratsas, Demetrios
1
Wang, Qiao
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
International journal of industrial organization
10
Journal of retailing and consumer services
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
International journal of production research
6
Journal of economic dynamics & control
6
Discussion paper / Center for Economic Research, Tilburg University
5
Economics letters
5
Information economics and policy : IEP
5
International journal of production economics
5
Journal of economics & management strategy : JEMS
5
RAIRO / Operations research
5
Discussion paper / University of British Columbia, Department of Economics
4
Discussion papers / CEPR
4
Journal of business research : JBR
4
Journal of marketing
4
Tourism economics : the business and finance of tourism and recreation
4
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Discussion paper / Tinbergen Institute
3
Games and economic behavior
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Journal of revenue and pricing management
3
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
3
Marketing letters : a journal of research in marketing
3
NBER working paper series
3
NET Institute Working Paper
3
Omega : the international journal of management science
3
The B.E. journal of theoretical economics
3
The review of economic studies
3
Working paper
3
Cowles Foundation discussion paper
2
Economic modelling
2
European economic review : EER
2
European journal of marketing : EJM
2
Health economics
2
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
3
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
Saved in:
4
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
5
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
6
Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
Dye, Chung-Yuan
- In:
European journal of operational research : EJOR
283
(
2020
)
2
,
pp. 576-587
Persistent link: https://www.econbiz.de/10012294861
Saved in:
7
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
8
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
9
Informative advertising in a distribution channel
Shi, Hongyan
;
Liu, Yunchuan
;
Petruzzi, Nicholas C.
- In:
European journal of operational research : EJOR
274
(
2019
)
2
,
pp. 773-787
Persistent link: https://www.econbiz.de/10011990224
Saved in:
10
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->