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subject:"Produktentwicklung"
~subject:"Mobile Marketing"
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Produktentwicklung
Mobile Marketing
Mobile phone
2,655
Mobiltelefon
2,655
Mobile communications
1,170
Mobilkommunikation
1,170
Consumer behaviour
692
Konsumentenverhalten
691
Mobile Business
264
Mobile business
264
Mobile Anwendung
203
Mobile application
203
Innovation adoption
201
Innovationsakzeptanz
201
Innovation diffusion
184
Innovationsdiffusion
184
Telecommunications industry
169
Telekommunikationssektor
169
USA
159
United States
155
Smartphone
151
India
130
Indien
128
Theorie
124
Theory
124
Information technology
123
Informationstechnik
122
Online-Marketing
122
Internet marketing
118
Welt
111
World
111
China
110
Beziehungsmarketing
109
Relationship marketing
109
Internet
104
Telecommunications
104
Telekommunikation
103
Electronic money
102
Elektronisches Geld
102
Mobile marketing
102
Deutschland
101
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Undetermined
46
Free
16
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Article
113
Book / Working Paper
29
Type of publication (narrower categories)
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Article in journal
103
Aufsatz in Zeitschrift
103
Aufsatz im Buch
10
Book section
10
Case study
8
Fallstudie
8
Graue Literatur
7
Non-commercial literature
7
Hochschulschrift
6
Arbeitspapier
3
Working Paper
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Guidebook
2
Ratgeber
2
Sammelwerk
2
Thesis
2
Conference paper
1
Conference proceedings
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
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1
Konferenzschrift
1
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English
126
German
15
French
1
Author
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Ghose, Anindya
4
Bamoriya, Hemant
3
Fang, Zheng
3
Giachetti, Claudio
3
Giaglis, George M.
3
Lampel, Joseph
3
Luo, Xueming
3
Altpeter, Marco
2
Andrews, Michelle
2
Brandt, Tobias
2
Cammarano, Antonello
2
Caputo, Mauro
2
Dix, Steve
2
Drossos, Dimitris A.
2
Fairchild, Gregory
2
Gao, Tao
2
Jamieson, Kyle
2
Lekakos, George
2
Magnusson, Peter
2
Michelino, Francesca
2
Neumann, Dirk
2
Pagani, Margherita
2
Phau, Ian
2
Pousttchi, Key
2
Rieber, Daniel
2
Rohm, Andrew J.
2
Shimul, Anwar Sadat
2
Singh, Rajendra
2
Spann, Martin
2
Sultan, Fareena
2
Varnali, Kaan
2
Varriale, Vincenzo
2
Vlachos, Pavlos A.
2
Willing, Christoph
2
Zamani, Efpraxia D.
2
Zubcsek, Peter Pal
2
Adham, Khairul Akmaliah
1
Ahearne, Michael
1
Akkucuk, Ulas
1
Al Khasawneh, Mohammad Hamdi
1
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Institution
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IGI Global
1
Springer Fachmedien Wiesbaden
1
Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Bank of Finland research discussion papers
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Creativity and innovation management
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
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ECONIS (ZBW)
142
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61
The impact of brands on consumer buying behavior : an empirical study on smartphone buyers
Akkucuk, Ulas
;
Esmaeili, Javad
-
2016
Persistent link: https://www.econbiz.de/10011588240
Saved in:
62
Exploring users' appropriateness as a proxy for experts when screening new product/service ideas
Magnusson, Peter
;
Wästlund, Erik
;
Netz, Johan
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011536433
Saved in:
63
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
64
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
65
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
66
Buying decision coordination and monopoly pricing of network goods
Sääskilahti, Pekka
- In:
Journal of economics & management strategy : JEMS
25
(
2016
)
2
,
pp. 313-333
Persistent link: https://www.econbiz.de/10011494805
Saved in:
67
User attitude towards mobile payment : a new purchasing application from Turkey
Aydın, Gökhan
;
Burnaz, Şebnem
- In:
Journal of euromarketing
25
(
2016
)
3/4
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011633944
Saved in:
68
Consumer behaviour in the context of SMS-based marketing
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Rana, …
- In:
The marketing review
15
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011504703
Saved in:
69
Mobile advertising : a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
70
The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
Saved in:
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