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subject:"Produktgestaltung"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
~subject:"Social web"
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Produktgestaltung
Marketingtheorie
Social web
Customer integration
29
Kundenintegration
29
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Betriebliche Wertschöpfung
9
Service-Dominant Logic
9
Service-dominant logic
9
Value creation
9
Brand image
8
Markenimage
8
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Social Web
5
Resource-based view
4
Ressourcenorientierter Ansatz
4
co-creation
4
Customer satisfaction
3
Innovation management
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Innovationsmanagement
3
Kundenzufriedenheit
3
Marketing theory
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Brand loyalty
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Crowdsourcing
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Customer engagement
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Customer value
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Einzelhandel
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Innovation
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Kundenwert
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Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Andrews, Lynda
1
Calder, Bobby J.
1
Chen, Tom
1
Chiang, Chang-Tang
1
Davey, Bill
1
Drennan, Judy
1
Grönroos, Christian
1
Hilton, Toni
1
Hughes, Tim
1
Kim, Su Jung
1
Malthouse, Edward C.
1
Marbach, Julia
1
Nunan, Daniel
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Raquel, Cristiana
1
Solem, Birgit Andrine Apenes
1
Thomas, Robert
1
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Wei, Chiou-Fong
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Journal of marketing management : MM
Journal of business research : JBR
51
Journal of retailing and consumer services
23
Industrial marketing management : the international journal for industrial and high-tech firms
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
14
Marketing theory
13
International journal of innovation management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of service management
11
The journal of brand management : an international journal
11
International journal of technology marketing : IJTMkt
9
Journal of strategic marketing
9
The journal of product & brand management
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Journal of service theory and practice : JSTP
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of services marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
The service industries journal
7
International journal of hospitality management
6
Journal of marketing
6
Journal of open innovation : technology, market, and complexity
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Service business
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Electronic markets : the international journal on networked business
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of technology management : IJTM
5
Journal of engineering and technology management : JET-M
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
3
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
6
Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
7
Experience sharing
Chen, Tom
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1535-1552
Persistent link: https://www.econbiz.de/10009697984
Saved in:
8
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
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