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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
Designation of origin
42
Herkunftsbezeichnung
42
Consumer behaviour
35
Konsumentenverhalten
35
Brand image
28
Markenimage
28
Brand management
18
Markenführung
18
Markenartikel
13
Rules of origin
13
Ursprungsregeln
13
International marketing
12
Internationales Marketing
12
country of origin
12
China
8
National culture
8
Nationalkultur
8
Country of origin
5
Consumer ethnocentrism
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Italien
4
Italy
4
Product quality
4
Advertising effects
3
Confidence
3
Country image
3
Creativity
3
Cultural identity
3
Kreativität
3
Kulturelle Identität
3
South Korea
3
Südkorea
3
Vertrauen
3
Welt
3
Werbewirkung
3
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9
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1
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Article
15
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2
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Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
2
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2
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English
17
Author
All
Aiello, Gaetano
3
Vescovi, Tiziano
3
Aashish, Kumar
2
Aichner, Thomas
2
Checchinato, Francesca
2
Coletti, Paolo
2
Disegna, Marta
2
Raman, Prashant
2
Wilken, Robert
2
Bakır, Mahmut
1
Dholakia, Ruby R.
1
Donvito, Raffaele
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Girauc, Georges
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Jiménez, Fernando R.
1
Khan, Muhammad Asif
1
Lee, Michael S.W.
1
Lee, Sangwon
1
Mkedder, Nadjim
1
Quaye, Emmanuel Silva
1
Trigui, Imene Trabelsi
1
Yang, Shuang
1
Yeboah-Banin, Abena A.
1
Zhao, Miao
1
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Journal of global marketing
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
International marketing review
10
Asia Pacific journal of marketing and logistics
8
Journal of business research : JBR
8
Journal of international marketing
7
The journal of brand management : an international journal
7
The journal of product & brand management
7
Food policy : economics planning and politics of food and agriculture
6
Journal of international consumer marketing
6
Revue d'économie régionale & urbaine : RERU
6
American journal of agricultural economics
4
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
Journal of euromarketing
4
Economia / Richerche
3
Journal of international food & agribusiness marketing : JIFAM
3
The Estey Centre journal of international law and trade policy
3
The journal of consumer marketing
3
Wine Economics and Policy
3
Working paper / Center for Agricultural and Rural Development
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Australasian marketing journal
2
Business history
2
Corporate reputation review : an international journal
2
Discussion papers / Department of Economics, University of Saarland
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
I georgofili / Quaderni
2
International business review : the official journal of the European International Business Academy
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of agricultural & food industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of global fashion marketing : JGfM
2
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ECONIS (ZBW)
17
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Date (oldest first)
1
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
8
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
9
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
10
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Lee, Sangwon
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10011703034
Saved in:
1
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