The interplay of brand sound meaning and brand origin on new high-tech product evaluation
Year of publication: |
January 2017
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Authors: | Lee, Sangwon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 1, p. 16-30
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Subject: | Brand sound meaning | brand origin | new high-tech product | technological sophistication | perceived newness | Markenimage | Brand image | Hochtechnologie | High technology | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2016.1265318 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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