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subject:"Public relations"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
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Public relations
Brand management
Internal communication
37
Interne Kommunikation
37
Communication
17
Kommunikation
17
Öffentlichkeitsarbeit
8
Social Web
6
Social web
6
Consumer behaviour
5
Konsumentenverhalten
5
Confidence
4
Corporate culture
4
Markenführung
4
Marketing management
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Marketingmanagement
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Strategic management
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Strategisches Management
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Unternehmenskultur
4
Vertrauen
4
Arbeitsgruppe
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Arbeitszufriedenheit
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Innovation
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Internet marketing
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Job satisfaction
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Leadership
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Online-Marketing
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Organisatorischer Wandel
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Organizational behaviour
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3
Organizational communication
3
Personalführung
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3
Verhalten in Organisationen
3
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3
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11
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Bencherki, Nicolas
1
Bourgoin, Alaric
1
Chapleo, Chris
1
Coombs, W. Timothy
1
Darani, Milad Mohammadi
1
Flint, Daniel J.
1
Golicic, Susan L.
1
Gravois, Renée
1
Groening, Christopher
1
Gupta, Suraksha
1
Halman, Johannes I. M.
1
Hinson, Robert
1
Hofman, Erwin
1
Hooijdonk, Charlotte van
1
Joseph, Abraham
1
Kemp, April
1
Ko, Wai Wai
1
Kosiba, John Paul Basewe
1
Liebrecht, Christine
1
Liu, Gordon
1
Marchessaux, François
1
McDougal, Elizabeth Randon
1
Mirahmad, Hooman
1
Nee, Ingo
1
Osabutey, Ellis L. C.
1
Raoofpanah, Iman
1
Schoefer, Klaus
1
Siebelink, Remco
1
Signori, Paola
1
Singh, Saurabh
1
Syrdal, Holly
1
Tafesse, Wondwesen
1
Tsaousi, Christina
1
Wang, Yichuan
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Business horizons
Journal of business research : JBR
Corporate communications : an international journal
51
Journal of communication management : an international journal
31
International journal of business communication : IJBC ; a publication of the Association of Business Communication
18
Management communication quarterly : an international journal
15
SpringerLink / Bücher
15
Journal of communication management
13
International journal of business communication : IJBC : a publication of the Association for Business Communication
12
Springer Reference Wirtschaft
9
International journal of information technology and management : IJITM
8
Journal of business ethics : JOBE
8
The Routledge handbook of strategic communication
8
Corporate reputation review : an international journal
7
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
7
Handbuch Unternehmenskommunikation
6
Organisationskommunikation
5
Europäische Kulturen in der Wirtschaftskommunikation
4
Games and economic behavior
4
Journal of business strategy
4
Journal of marketing communications
4
Organisationskommunikation und Public Relations : Forschungsparadigmen und neue Perspektiven
4
Springer eBook Collection
4
Strategic corporate communication in the digital age
4
The journal of brand management : an international journal
4
Working paper series / University of Zurich, Department of Economics
4
Business & society
3
European journal of marketing : EJM
3
Future directions of strategic communication
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
3
Journal of economic theory
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
PR-Praxis
3
Research
3
Springer eBook Collection / Springer Reference DE
3
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
3
UTB / Betriebswirtschaftslehre, Kommunikationswissenschaft
3
Accounting, auditing & accountability journal
2
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
2
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ECONIS (ZBW)
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1
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
2
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
3
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
4
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
5
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
6
Roadmapping : (missed) opportunities to overcome strategic challenges
Siebelink, Remco
;
Hofman, Erwin
;
Halman, Johannes I. M.
; …
- In:
Business horizons
64
(
2021
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10012590515
Saved in:
7
Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
8
Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.
;
Signori, Paola
;
Golicic, Susan L.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 68-82
Persistent link: https://www.econbiz.de/10011855211
Saved in:
9
We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric
;
Marchessaux, François
;
Bencherki, Nicolas
- In:
Business horizons
61
(
2018
)
4
,
pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
Saved in:
10
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
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