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subject:"Rebate"
~subject:"Mobile business"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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ECONIS (ZBW)
81
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
3
Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li
;
Zhang, Mengwei
;
Wen, Xin
- In:
International journal of production economics
266
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
Saved in:
4
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
5
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
6
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
7
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
8
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
9
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
10
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
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