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subject:"Relationship marketing"
~isPartOf:"Business horizons"
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Search: subject_exact:"Online-Netzwerk"
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Relationship marketing
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Digitalisierung
8
Digitization
8
Brand
7
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Public relations
7
Öffentlichkeitsarbeit
7
Facebook
6
Internet
6
Twitter
6
Virtual reality
6
Virtuelle Realität
6
Branding
5
Crowdsourcing
5
Digital platform
5
Digitale Plattform
5
Markenartikel
5
Social media marketing
5
Social networks
5
Artificial intelligence
4
China
4
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19
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Bal, Anjali S.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Cabiddu, Francesca
1
Campbell, Colin L.
1
Chen, Houn-Gee
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
Dalakas, Vassilis
1
Dass, Mayukh
1
Dias Faria, Sandra
1
Esmark Jones, Carol L.
1
Evaristo, Roberto
1
Ferguson, Sarah Lord
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Grégoire, Yany
1
Haenlein, Michael
1
Hanna, Richard
1
Heinonen, Kristina
1
Karahanna, Elena
1
Killian, Ginger
1
Kumar, Shivina
1
Liu, Qianqian
1
Marshall, Greg W.
1
Martini, Antonella
1
Massa, Silvia
1
Mateus, Inês
1
McManus, Kristy
1
Melancon, Joanna Phillips
1
Mills, Adam J.
1
Moncrief, William C.
1
Pereira, Hélia Gonçalves
1
Pitt, Leyland F.
1
Rosenthal, Benjamin
1
Rudd, John M.
1
Salgueiro, Maria de Fátima
1
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Business horizons
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
19
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1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
2
Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Melancon, Joanna Phillips
;
Dalakas, Vassilis
- In:
Business horizons
61
(
2018
)
1
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011809010
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
6
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
7
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
8
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
9
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
Saved in:
10
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
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