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subject:"Relationship marketing"
~isPartOf:"International journal of business information systems : IJBIS"
~subject:"Datenanalyse"
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Relationship marketing
Datenanalyse
Beziehungsmarketing
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Customer data
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Kundendaten
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Client-Server-Architektur
1
Client-server architecture
1
Consumer behaviour
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Customer analysis
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Dienstleistungsmarketing
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E-commerce
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Electronic Commerce
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Nour, Mohamed A.
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Smith, Alan D.
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International journal of business information systems : IJBIS
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Electronic markets : the international journal on networked business
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovatives Markenmanagement
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Research
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SpringerLink / Bücher
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Business horizons
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Consumer information systems and relationship management : design, implementation, and use
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E-marketing ; Vol. 1
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Emerald insight
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European journal of operational research : EJOR
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From Little's law to marketing science : essays in honor of John D.C. Little
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Handbook of research on retailer-consumer relationship development
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of digital banking
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Journal of retailing and consumer services
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Leitfaden
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Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Markt- und werteorientierte Unternehmensführung
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Performance measurement and management control : measuring and rewarding performance
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Psychology & marketing
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Schriftenreihe Studien zur Wirtschaftsinformatik
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Schriftenreihe angewandtes B2B-Marketing
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The R series
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The Routledge companion to digital consumption
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The international review of retail, distribution and consumer research
1
The journal of high technology management research
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The journal of services marketing
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The social and cognitive impacts of e-commerce on modern organizations
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Working papers / ERCIS - European Research Center for Information Systems
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An integrative framework for customer relationship management : towards a systems view
Nour, Mohamed A.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 26-50
Persistent link: https://www.econbiz.de/10009487404
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2
Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D.
- In:
International journal of business information systems : …
8
(
2011
)
3
,
pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
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