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subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
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Relationship marketing
Social Web
82
Social web
82
Internet marketing
45
Online-Marketing
45
Hotel industry
36
Hotellerie
36
Viral marketing
31
Virales Marketing
31
Consumer behaviour
29
Konsumentenverhalten
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Online retailing
20
Online-Handel
20
Social media
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Gastronomie
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Restaurant industry
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Online reviews
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Social network
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Soziales Netzwerk
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Beziehungsmarketing
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E-commerce
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Electronic Commerce
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Customer satisfaction
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Kundenzufriedenheit
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Brand management
8
Markenführung
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Dienstleistungsqualität
7
Facebook
7
Personalisierung
7
Personalization
7
Service quality
7
Social relations
7
Soziale Beziehungen
7
TripAdvisor
7
Brand image
6
Confidence
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Markenimage
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Vertrauen
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Hotel
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Bai, Billy
1
Bulchand-Gidumal, Jacques
1
Busser, James A.
1
Choi, Jihee
1
Fakhreddin, Farbod
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
García-Morales, Víctor J.
1
Garrido-Moreno, Aurora
1
González López-Valcárcel, Beatriz
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Kang, Juhee
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King, Stephen
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Lockett, Nigel
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Mariadoss, Babu John
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Marvi, Reza
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Melián-González, Santiago
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Perdue, Richard R.
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Reynolds, Dennis
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Seo, Soobin
1
Shin, Hakseung
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Shulga, Lenna V.
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Su, Na
1
Tang, Liang
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Wang, Hsiu-yuan
1
Wang, Tianyi
1
Ye, Shun
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Zhou, Lingqiang
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International journal of hospitality management
Journal of business research : JBR
91
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
20
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Cogent business & management
11
Journal of electronic commerce research : JECR
11
Psychology & marketing
11
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
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ECONIS (ZBW)
10
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1
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
2
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
3
Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence
Ye, Shun
;
Ying, Tianyu
;
Zhou, Lingqiang
;
Wang, Tianyi
- In:
International journal of hospitality management
79
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012012769
Saved in:
4
The missing link : creating value with Social Media use in hotels
Garrido-Moreno, Aurora
;
García-Morales, Víctor J.
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011944968
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Goodwill intended for whom? Examining factors influencing conspicuous prosocial behavior on social media
Choi, Jihee
;
Seo, Soobin
- In:
International journal of hospitality management
60
(
2017
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011640219
Saved in:
7
Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
International journal of hospitality management
51
(
2015
),
pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
Saved in:
8
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
9
A social media analysis of the contribution of destinations to client satisfaction with hotels
Bulchand-Gidumal, Jacques
;
Melián-González, Santiago
; …
- In:
International journal of hospitality management
35
(
2013
),
pp. 44-47
Persistent link: https://www.econbiz.de/10010225933
Saved in:
10
Exploring the factors of gastronomy blogs influencing readers’ intention to taste
Wang, Hsiu-yuan
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 503-514
Persistent link: https://www.econbiz.de/10009130592
Saved in:
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