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subject:"Relationship marketing"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of service management"
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Search: subject_exact:"Online-Netzwerk"
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Subject
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Relationship marketing
Social Web
59
Social web
59
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
24
Internet marketing
23
Online-Marketing
23
Brand management
22
Markenführung
22
Fashion
21
Mode
21
Social media
14
Brand image
13
Markenimage
13
Brand
10
Customer integration
9
Kundenintegration
9
Markenartikel
9
E-commerce
8
Electronic Commerce
8
Viral marketing
8
Virales Marketing
8
Social relations
7
Soziale Beziehungen
7
Bekleidung
6
Clothing
6
Luxury goods
5
Luxusgüter
5
Online retailing
5
Online-Handel
5
Bekleidungsindustrie
4
Betriebliche Wertschöpfung
4
Brand community
4
Clothing industry
4
Confidence
4
Instagram
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social network
4
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18
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Article
24
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24
Aufsatz in Zeitschrift
24
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English
24
Author
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Kang, Ju-Young M.
2
Meyer, Anton
2
Bartsch, Silke
1
Benoit, Sabine
1
Bilstein, Nicola
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Cao, Huanhuan
1
Cooper, Danielle
1
Fan, Xiucheng
1
Geissinger, Andrea
1
Giertz, Johann N.
1
Hamari, Juho
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Han, Jinhee
1
Hazée, Simon
1
Heere, Bob
1
Hogreve, Jens
1
Hollebeek, Linda D.
1
Hsu, Li-Chun
1
Jahn, Benedikt
1
Jakic, Ana
1
Jiang, Jinhu
1
Kandampully, Jay
1
Kim, Jieun
1
Kincade, Doris H.
1
Kull, Marina
1
Kunz, Werner
1
Laurell, Christofer
1
Li, Hao
1
Liao, Xiuwu
1
Lock, Daniel
1
Malthouse, Edward C.
1
Martins, Carla Sofia
1
Maslowska, Ewa
1
Molina-Prados, Aida
1
Muñoz-Leiva, Francisco
1
Oh, Lih-bin
1
Patrício, Lia
1
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Published in...
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Journal of fashion marketing and management
Journal of service management
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
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Source
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ECONIS (ZBW)
24
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Exploring online consumer reviews of customized apparel products
Shin, Eonyou
;
Kincade, Doris H.
;
Han, Jinhee
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 139-160
Persistent link: https://www.econbiz.de/10014495507
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
5
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
6
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
7
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
8
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
9
Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
10
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
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