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subject:"Relationship marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Brand image
37
Markenimage
37
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
30
Internet marketing
22
Online-Marketing
22
Social Web
22
Social web
22
Brand
14
Markenartikel
14
Beziehungsmarketing
11
Social media
11
Advertising effects
10
Werbewirkung
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Online retailing
4
Online-Handel
4
Personality psychology
4
Persönlichkeitspsychologie
4
Advertising
3
Brand attitude
3
Brand equity
3
Brand loyalty
3
Computerspiel
3
Markentreue
3
Video game
3
Viral marketing
3
Virales Marketing
3
Werbung
3
Brand community
2
Brand familiarity
2
Branding
2
Brands
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2
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2
Mobile communications
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Gensler, Sonja
2
Hollebeek, Linda D.
2
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bermejo-Berros, Jesús
1
Bernritter, Stefan F.
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brodie, Roderick J.
1
Buchner, Axel
1
Buzeta, Cristian
1
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1
Chen, Qimei
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
Cruz, Ryan E.
1
Dantas, Danilo C.
1
Dens, Nathalie
1
Dotson, Jeffrey P.
1
Dou, Wenyu
1
Eigenraam, Anniek W.
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Eisend, Martin
1
Erz, Antonia
1
Fan, Ruixue Rachel
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Farace, Stefania
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Faraoni, Monica
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Feit, Elea McDonnell
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Glynn, Mark S.
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Grisaffe, Douglas B.
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Hamilton, Mitchell
1
He, Yi
1
Ilhan, Behice Ece
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Jiang, Lan
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
367
The journal of product & brand management
282
The journal of brand management : an international journal
280
Journal of retailing and consumer services
171
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
74
Journal of marketing communications
70
Marketing intelligence & planning
70
International journal of hospitality management
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Journal of the Academy of Marketing Science
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of travel and tourism marketing
47
Journal of promotion management : innovations in planning and applied research
46
Tourism management : research, policies, practice
45
International marketing review
44
SpringerLink / Bücher
44
International journal of internet marketing and advertising : IJIMA
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of Islamic marketing
39
European journal of marketing
37
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Qualitative market research : an international journal
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
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ECONIS (ZBW)
30
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1
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
2
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
3
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
4
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
5
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
6
Post, eat, change : the effects of posting food photos on consumers' dining experiences and brand evaluation
Zhu, Jiang
;
Jiang, Lan
;
Dou, Wenyu
;
Liang, Liang
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 101-112
Persistent link: https://www.econbiz.de/10012107047
Saved in:
7
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Fake news, real problems for brands : the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
Visentin, Marco
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011998011
Saved in:
10
Positive effects of disruptive advertising on consumer preferences
Bell, Raoul
;
Buchner, Axel
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011844888
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