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subject:"Relationship marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Brand image
73
Markenimage
73
Consumer behaviour
70
Konsumentenverhalten
70
Brand management
49
Brand
24
Designation of origin
24
Herkunftsbezeichnung
24
Markenartikel
24
International marketing
11
Internationales Marketing
11
Luxury goods
10
Luxusgüter
10
Rules of origin
10
Ursprungsregeln
10
China
9
National culture
9
Nationalkultur
9
country of origin
9
purchase intention
8
Beziehungsmarketing
6
Confidence
5
Cultural identity
5
Experiment
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Vertrauen
5
consumer ethnocentrism
5
Advertising
4
Advertising effects
4
Brand loyalty
4
Emerging economies
4
Globalisierung
4
Globalization
4
India
4
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Online availability
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Undetermined
39
Free
1
Type of publication
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Article
49
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Article in journal
49
Aufsatz in Zeitschrift
49
Language
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English
49
Author
All
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Anand, Sandip
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Blanes, Ramona
1
Branchik, Blaine
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chao, Paul
1
Chatterjee, Soumi
1
Chen, Changdong
1
Cheong, Edith
1
Chiu, Candy Lim
1
Chung, Christina
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Durinik, Michal
1
Elahee, Mohammad Niamat
1
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Published in...
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Journal of international consumer marketing
Journal of business research : JBR
356
The journal of product & brand management
282
The journal of brand management : an international journal
274
Journal of retailing and consumer services
171
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
78
Psychology & marketing
74
Journal of marketing communications
67
International journal of hospitality management
66
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of strategic marketing
48
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
Journal of travel and tourism marketing
46
Tourism management : research, policies, practice
45
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
International journal of internet marketing and advertising : IJIMA
43
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of promotion management : JPM
37
European journal of marketing
35
Journal of Islamic marketing
34
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Global business review
27
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ECONIS (ZBW)
49
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
4
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
5
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
6
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
7
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
8
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
9
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
Saved in:
10
Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Caskey, D'Arcy
;
Warden, Clyde A.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013361572
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