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subject:"Relationship marketing"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject_exact:"Customer value"
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Relationship marketing
Customer value
21
Kundenwert
21
Beziehungsmarketing
13
Consumer behaviour
10
Konsumentenverhalten
10
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
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Brand image
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Value creation
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Customer lifetime value
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customer value
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Market segmentation
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Marktsegmentierung
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Albadvi, Amir
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Meer, Geoffrey J. L. van
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Rapepun Piriyakul
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Journal of marketing analytics : JMA
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
54
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
31
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing intelligence & planning
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
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ECONIS (ZBW)
13
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1
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
2
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
3
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
4
Measuring customer value in commercial experiences
Eriksson, Maria
;
Bäckström, Ingela
;
Ingelsson, Pernilla
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
6
,
pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
Saved in:
5
Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin
;
Chang, Tien-Hsiang
;
Lin, Arthu
;
Lin, Sheng-Wei
- In:
Total quality management & business excellence : an …
28
(
2017
)
5/6
,
pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
Saved in:
6
The evolution of behavioral loyalty and customer lifetime value over time : investigation from a Casino Loyalty Program
Yoo, Myongjee
;
Bai, Billy
;
Singh, Ashok K.
- In:
Journal of marketing analytics : JMA
8
(
2020
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10012296857
Saved in:
7
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
8
The association between perceived value and patient loyalty in public university hospitals in Turkey
Özer, Leyla
;
Başgöze, Pınar
;
Karahan, Ayça
- In:
Total quality management & business excellence : an …
28
(
2017
)
7
,
pp. 782-800
Persistent link: https://www.econbiz.de/10011977041
Saved in:
9
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
10
Customer lifetime valuation using real options analysis
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 122-134
Persistent link: https://www.econbiz.de/10011416879
Saved in:
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