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subject:"Relationship marketing"
~isPartOf:"Journal of marketing management : MM"
~subject:"Germany"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Germany
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
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Marketing management
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Marketingmanagement
9
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8
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Online-Marketing
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Social web
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Personality psychology
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Persönlichkeitspsychologie
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Markentransfer
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Perception
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Werbewirkung
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Bick, Geoffrey N. C.
1
Breitsohl, Jan Christian
1
Chen, Junsong
1
Collinger, Tom
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Füller, Johann
1
Garrod, Brian
1
Hellén, Katarina
1
Hosany, Sameer
1
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1
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1
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1
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1
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1
Martin, Drew
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Matzler, Kurt
1
Mooradian, Todd A.
1
Ndubisi, Nelson Oly
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
O'Sullivan, Stephen R.
1
Pedersen, Per Egil
1
Pichler, Elisabeth A.
1
Prayag, Girish
1
Raquel, Cristiana
1
Solem, Birgit Andrine Apenes
1
Sääksjärvi, Maria
1
Thomas, Robert
1
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1
Wang, Chao
1
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Journal of marketing management : MM
Journal of business research : JBR
104
The journal of product & brand management
80
The journal of brand management : an international journal
73
Journal of retailing and consumer services
69
SpringerLink / Bücher
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
22
European journal of marketing : EJM
19
Journal of strategic marketing
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Marketing intelligence & planning
18
Innovatives Markenmanagement
16
International journal of contemporary hospitality management
15
Journal of promotion management : innovations in planning and applied research
15
Research
15
Tourism management : research, policies, practice
15
Journal of marketing communications
13
Journal of the Academy of Marketing Science
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of marketing
11
Gabler Edition Wissenschaft
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International journal of electronic marketing and retailing : IJEMR
9
International review on public and non-profit marketing
9
Journal of business ethics : JOBE
9
The international review of retail, distribution and consumer research
9
The journal of business & industrial marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of internet commerce
8
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ECONIS (ZBW)
14
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
6
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
8
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
9
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
10
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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