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subject:"Relationship marketing"
~isPartOf:"Journal of service research"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Customer integration
30
Kundenintegration
30
Beziehungsmarketing
25
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Brand co-creation
8
Internet marketing
8
Online-Marketing
8
Betriebliche Wertschöpfung
7
Value creation
7
Customer value
5
Kundenwert
5
Brand loyalty
4
Dienstleistungsqualität
4
Markentreue
4
Service quality
4
Social media
4
value co-creation
4
Automation
3
Automatisierung
3
Brand engagement
3
Co-creation
3
Viral marketing
3
Virales Marketing
3
customer engagement
3
practice theory
3
Artificial intelligence
2
Bibliometrics
2
Bibliometrie
2
Brand communities
2
Brand love
2
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23
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1
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24
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Article in journal
25
Aufsatz in Zeitschrift
25
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English
25
Author
All
Hollebeek, Linda D.
4
Brady, Michael K.
2
Guzman, Francisco
2
Kennedy, Eric
2
Sprott, David E.
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Auh, Seigyoung
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bilgram, Volker
1
Blut, Markus
1
Bridge, R. Gary
1
Brock, Jürgen Kai-Uwe
1
Brodie, Roderick J.
1
Chaker, Nawar N.
1
Clark, Moira K.
1
Conduit, Jodie
1
Confetto, Maria Giovanna
1
Cova, Bernard
1
Covucci, Claudia
1
Dwivedi, Yogesh Kumar
1
Fehrer, Julia
1
Füller, Johann
1
Hartmann, Nathaniel N.
1
Hatak, Isabella
1
Heirati, Nima
1
Henseler, Jörg
1
Hochstein, Bryan
1
Imparato, Nicholas
1
Jaakkola, Elina
1
Kaltcheva, Velitchka D.
1
Kaufmann, Hans Rüdiger
1
Kelleher, Carol
1
Koller, Monika
1
Kristal, Samuel
1
Kumar, Vikas
1
Laric, Michael V.
1
Lee, Michael S. W.
1
Lo, Pei-San
1
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Journal of service research
The journal of product & brand management
Journal of business research : JBR
82
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
25
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25
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
5
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
6
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
7
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
8
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
9
One-voice strategy for customer engagement
Singh, Jagdip
;
Nambisan, Satish
;
Bridge, R. Gary
; …
- In:
Journal of service research
24
(
2021
)
1
,
pp. 42-65
Persistent link: https://www.econbiz.de/10012426761
Saved in:
10
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
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