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subject:"Relationship marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Brand image
59
Markenimage
59
Brand management
46
Markenführung
46
Consumer behaviour
44
Konsumentenverhalten
44
Brand
23
Markenartikel
23
Beziehungsmarketing
16
Marketing management
8
Marketingmanagement
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brand equity
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Designation of origin
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Personality psychology
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Performance-Messung
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brand attachment
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Japutra, Arnold
3
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
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Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
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Bertschy, Marjorie
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Deb, Madhurima
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Desbordes, Michel
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Ekinci, Yuksel
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Ekinici, Yuksel
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Fernandes, Teresa
1
Gaganpreet Singh
1
Horbel, Chris
1
Javed, Mansoor
1
Johnson, Lester W.
1
Johnston, Wesley James
1
Kaushik, Arun Kumar
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
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Kumar, Vikas
1
Leckie, Civilai
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Lin, Jialing
1
Lobo, Antonio
1
Lohan, Amanish
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Martin, Brett
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Massi, Marta
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Mühlbacher, Hans
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Oliveira, Marta
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Papadimitriou, D.
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Parganas, P.
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Piancatelli, Chiara
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Popp, Bastian
1
Poulis, Athanasios
1
Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
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Journal of strategic marketing
Journal of business research : JBR
107
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
65
Journal of travel and tourism marketing
64
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
29
Tourism management perspectives : TMP
28
Journal of destination marketing & management
26
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism review
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ECONIS (ZBW)
17
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
4
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
5
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
6
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
7
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
8
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
9
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
10
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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