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subject:"Relationship marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Customer integration
35
Kundenintegration
35
Beziehungsmarketing
28
Consumer behaviour
23
Konsumentenverhalten
23
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Social Web
11
Social web
11
Internet marketing
10
Online-Marketing
10
Brand
9
Markenartikel
9
Brand co-creation
8
Betriebliche Wertschöpfung
7
Customer engagement
7
Value creation
7
Social media
6
Viral marketing
6
Virales Marketing
6
Dienstleistungsqualität
5
Service quality
5
Brand loyalty
4
Co-creation
4
Customer satisfaction
4
Customer value
4
Kundenwert
4
Kundenzufriedenheit
4
Markentreue
4
New product development
4
Produktentwicklung
4
Service-Dominant Logic
4
Service-dominant logic
4
Brand engagement
3
Dienstleistung
3
Firm performance
3
Innovation
3
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22
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3
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Article
28
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Article in journal
28
Aufsatz in Zeitschrift
28
Language
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English
28
Author
All
Guzman, Francisco
2
Kennedy, Eric
2
Kumar, V.
2
Amelia, Maria Veronica
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Babin, Barry J.
1
Baumgarth, Carsten
1
Beckers, Sander F. M.
1
Behnke, Carolin
1
Beverland, Michael B.
1
Bilgram, Volker
1
Blut, Markus
1
Brock, Christian
1
Cankurtaran, Pinar
1
Carlson, Brad D.
1
Clark, Moira K.
1
Confetto, Maria Giovanna
1
Cova, Bernard
1
Covucci, Claudia
1
Cui, Anna Shaojie
1
Dalla Pozza, Ilaria
1
Dong, Beibei
1
Doorn, Jenny van
1
Dwivedi, Yogesh Kumar
1
Falk, Tomas
1
Friend, Scott B.
1
Füller, Johann
1
Grewal, Dhruv
1
Gummerus, Johanna
1
Gupta, Shaphali
1
Handrich, Matthias
1
Harmeling, Colleen M.
1
Heidenreich, Sven
1
Henseler, Jörg
1
Herter, Márcia Maurer
1
Hollebeek, Linda D.
1
Hubert, Marco
1
Imparato, Nicholas
1
Kaltcheva, Velitchka D.
1
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Published in...
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Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
85
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Marketing intelligence & planning
14
Journal of service research
13
Service business
13
Handbook of research on customer engagement
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Services marketing quarterly
10
European journal of marketing
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
Journal of service theory and practice
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of bank marketing
6
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ECONIS (ZBW)
28
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1
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
6
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
7
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
8
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
9
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
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