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subject:"Relationship marketing"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Brand image
26
Markenimage
26
Tourism marketing
18
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18
Destination management
13
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12
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Alnawas, Ibrahim
1
Altarifi, Shadi
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Altintas, Volkan
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1
Boyn, Kevin K.
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Journal of vacation marketing : an international journal
Journal of business research : JBR
107
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
65
Journal of travel and tourism marketing
64
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
29
Tourism management perspectives : TMP
28
Journal of destination marketing & management
26
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of strategic marketing
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing communications
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Tourism review
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ECONIS (ZBW)
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1
Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
Saved in:
2
An analysis of destination image for emerging markets of Turkey
Atadil, Hilmi A.
;
Sirakaya-Turk, Ercan
;
Altintas, Volkan
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10011689373
Saved in:
3
The impact of human-induced environmental destruction on destination image perception and travel behaviour : the case of Australia's Great Barrier Reef
Salvatierra, Javier
;
Walters, Gabrielle
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10011689412
Saved in:
4
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
5
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
Alnawas, Ibrahim
;
Altarifi, Shadi
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011581861
Saved in:
6
Destination image formation process : a holistic model
Kim, Hyangmi
;
Chen, Joseph
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011581878
Saved in:
7
Use of Hofstede's cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt
Yacout, Omneya M.
;
Hefney, Lamiaa I.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10010511168
Saved in:
8
Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop
;
Im, Holly Hyunjung
;
King, Brian
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
Saved in:
9
A vacationer-driven approach to understand destination image : a Leximancer study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Cretchley, …
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10011305744
Saved in:
10
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
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