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subject:"Relationship marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand experience"
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Search: subject_exact:"Kundenintegration"
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Relationship marketing
Brand experience
Customer integration
17
Kundenintegration
17
Brand management
15
Markenführung
15
Beziehungsmarketing
14
Brand image
13
Consumer behaviour
13
Konsumentenverhalten
13
Markenimage
13
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Brand co-creation
8
Internet marketing
8
Online-Marketing
8
Brand loyalty
4
Markentreue
4
Social media
4
Brand engagement
3
Co-creation
3
Viral marketing
3
Virales Marketing
3
Betriebliche Wertschöpfung
2
Brand communities
2
Brand love
2
Brand trust
2
Value creation
2
Advertising effects
1
Anti-Branding
1
Anti-branding
1
Behavioral branding
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand hijacking
1
Brand involvement
1
Brand perception
1
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15
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bilgram, Volker
1
Clark, Moira K.
1
Confetto, Maria Giovanna
1
Cova, Bernard
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Covucci, Claudia
1
Dwivedi, Yogesh Kumar
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Füller, Johann
1
Henseler, Jörg
1
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1
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1
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1
Kaufmann, Hans Rüdiger
1
Kristal, Samuel
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Laric, Michael V.
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Lee, Michael S. W.
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Merrilees, Bill
1
Muniz, Fernanda
1
Ooi, Keng-Boon
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Pandey, Ritesh
1
Paranque, Bernard
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Patino, Anthony
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Pitta, Dennis A.
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Sanyal, Priyavrat
1
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Siano, Alfonso
1
Soon, Ian
1
Speece, Mark
1
Stefuryn, Maryana
1
Tan, Garry Wei-Han
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The journal of product & brand management
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
Journal of service research
13
Service business
13
Handbook of research on customer engagement
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Services marketing quarterly
10
European journal of marketing
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
Journal of service theory and practice
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of bank marketing
6
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ECONIS (ZBW)
15
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
5
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
8
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
9
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
10
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
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